IndexStyle

A dictionary of design styles, written from the works themselves.

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217

Wiener Werkstätte — Hoffmann, Stoclet House (CC BY-SA 3.0) · © Busoni

Wiener Werkstätte

ウィーン工房 / 1903–1932 / Style / Modern Design Movements

The workshop founded by Hoffmann and Moser designed buildings, furniture, tableware and clothing to a single geometry and a single standard of handwork. It practiced the total work of art, treating all of daily life as one piece, inside a commercial enterprise.

Squares and grids / Black-and-white contrast / Luxurious handcraft / Whole lives designed

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218

Garden City — Ebenezer Howard, Garden Cities of To-morrow — The Three Magnets diagram — Ebenezer Howard (1850-1928) — Wikimedia Commons / Public domain

Garden City

田園都市 / 1898– / Layout / Modern Architecture

Howard's diagrammed proposal for self-contained towns of planned population joining the advantages of town and country. The concentric diagram materialized at Letchworth and became the template for suburbs and new towns worldwide.

Concentric diagrams / Separation by green belt / Planned population / Work near home

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219

Case Study Houses — Eames House (No.8) (CC BY-SA 4.0) · © Gunnar Klack

Case Study Houses

ケース・スタディ・ハウス / 1945–1966 / Style / Modern Architecture

The experimental housing program commissioned by Arts & Architecture for the postwar shortage: steel and glass from off-the-shelf parts, popularizing an image of bright modern living open to the California climate.

Lightness of steel and glass / Indoors flowing outdoors / Off-the-shelf components / Horizontally open plans

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220

Brutalist Architecture — Barbican Estate (CC BY-SA 4.0) · © Colin

Brutalist Architecture

ブルータリズム建築 / 1950s–1970s / Style / Modern Architecture

A postwar ethic of public building that leaves béton brut exposed and hides neither structure nor services. Bound up with the ideals of the welfare state, it is now the subject of preservation campaigns.

Raw exposed concrete / Massive volumes / Exposed structure / Repeating units

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221

Shaker Design — Round Stone Barn at Hancock Shaker Village (CC0)

Shaker Design

シェーカー・デザイン / 1780s–1900s / Style / Furniture and Interiors

Plainness practiced as an article of faith by the Shaker communities of the United States. With ornament refused, their furniture and rooms were arrived at through use and honest workmanship alone, anticipating functionalism and Scandinavian design.

Ornament fully renounced / Peg-rail walls / Light, precise furniture / Perfection as labor

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222

Bentwood (Thonet) — Thonet chair in the MAK collection (CC0)

Bentwood (Thonet)

曲木家具(トーネット) / 1859– / Technique / Furniture and Interiors

Thonet's chair No. 14 reduced steam-bent beech to a handful of parts, the first industrial furniture to ship knocked-down and be made in quantity. Rational components and an elegant curve arrived together, which is why it is called the origin of modern design.

Steam-bent curves / Reduction to few parts / Knock-down shipping / Lightness and mass production

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223

Sukiya Style — Katsura Imperial Villa (CC BY-SA 3.0) · © John Chang

Sukiya Style

数寄屋 / 16th century– / Style / Historical Styles

The light, informal residential style born of tea-ceremony aesthetics: slender posts, bark-edged timber, earthen walls and shoji light that let material nature and empty space become the quality of the room. Katsura became modernism's pilgrimage site.

Slender posts, light roofs / Bark-edged timber and earthen walls / Diffuse shoji light / Continuity with the garden

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224

Italian Bel Design — Sottsass, Olivetti Valentine (CC BY-SA 4.0) · © Maksym Kozlenko

Italian Bel Design

イタリアン・ベル・デザイン / 1950s–1970s / Style / Postwar Industrial Design

The golden age of industrial products made by postwar Italian industry and its designers, who added feeling and sculptural presence to functionalism. Castiglioni's lamps and Olivetti's machines exported the product as culture.

Sculptural products / Bold color and wit / Alliances of firms and designers / Material experiment

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225

Ulm School (HfG Ulm) — Max Bill, Ulm Stool (CC BY-SA 3.0) · © Christos Vittoratos

Ulm School (HfG Ulm)

ウルム造形大学 / 1953–1968 / Style / Postwar Industrial Design

Founded by Max Bill as the Bauhaus's successor, the school redefined design as science, method and system. Its collaboration with Braun made the functionalist face a world standard.

Method and system / Grids and modules / Ornament excluded / Design as science

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226

Emotional Architecture — Casa Luis Barragán (CC BY-SA 3.0 IGO) · © Francesco Bandarin

Emotional Architecture

情感の建築 / 1953- / Style / Modern Architecture

Building that raises unbroken walls as sculptural mass and works on feeling through color, direct sun and stillness alone. Goeritz gave it the name in the 1953 manifesto he wrote for El Eco, against the functionalism of his day.

A single large wall left without windows / Surfaces painted through in one flat color / Planes of shadow cast by direct sun / Mass read as sculpture rather than as building

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227

Parametricism — Zaha Hadid, London Aquatics Centre (CC BY-SA 4.0) · © Ank Kumar

Parametricism

パラメトリシズム / 2008– / Style / Modern Architecture

A style that relates every element continuously through parameters and organizes architecture as flowing surface and gradient change. Schumacher named it, and the work of Zaha Hadid Architects became its demonstration.

Continuous curved surfaces / Gradient variation / Mutually adapting elements / The absence of right angles

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228

Chinoiserie — Chinese Room, Hellbrunn Palace (CC BY-SA 4.0) · © Wolfgang Sauber

Chinoiserie

シノワズリ / 17th–18th century / Style / Cross-cultural Reception

Europe's imagined China: longing for imported porcelain and lacquer unfolded into wallpaper, furniture and garden pagodas, joined to Rococo lightness. Read it as a decorative world born of desire, not description.

Fantasized Eastern motifs / Pagodas and lattices / Lacquer and porcelain textures / Continuous wallpaper scenes

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229

Schematic Transit Diagram — Contemporary example of a schematic transit map (CC BY-SA 3.0) · © Oslo_Metro_diagram.svg : Arsenikk derivative work: Arsenikk (talk)

Schematic Transit Diagram

スキーマティック路線図 / 1933– / Layout / Information Design

Discards geographic accuracy for horizontal, vertical and 45-degree lines with evenly spaced stations. Beck's 1933 London Underground diagram established it as the common language of transit maps worldwide.

Lines limited to 45 degrees / Evenly spaced stations / Color-coded lines / Independence from geography

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230

Pictogram System — AIGA/DOT symbol "Restaurant" — Wikimedia Commons / Public domain

Pictogram System

案内用ピクトグラム / 1964– / Style / Information Design

Unified symbol systems that name facilities and actions without language. Tokyo 1964 systematized sport and wayfinding symbols; the AIGA/DOT transportation set became the public-domain world standard.

Geometrized human figures / Uniform stroke weight / Consistency as a system / Independence from language

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231

Hatsusaburō Panoramic Map — Yoshida Hatsusaburō, Ise meisho zue (Famous Places of Ise) — Wikimedia Commons / Public domain

Hatsusaburō Panoramic Map

初三郎式鳥瞰図 / 1913–1950s / Style / Diagrammatic Expression

The tourist bird's-eye map style perfected by Hatsusaburō Yoshida: extravagantly curved horizons, exaggerated landmarks and a view that pulls distant cities into one sheet, turning Taishō and Shōwa era travel into pictorial maps.

Curving horizons / Exaggerated landmarks / Extreme wide-angle views / Painterly color

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232

White Cube — Interior of White Cube Bermondsey, London, 2014, photo Matt Brown — Wikimedia Commons / CC BY 2.0

White Cube

ホワイトキューブ / 1930s– / Style / Exhibition Design

White walls, even light and an unadorned room, so that only the work stands up. MoMA made it standard, and though O'Doherty's criticism exposed it as an institution disguised as neutrality, it remains the default for showing contemporary art.

White walls / Even lighting / The isolated artwork / Context erased

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233

Wunderkammer — Ole Worm's museum 1655 — Wikimedia Commons / Public domain

Wunderkammer

驚異の部屋 / 16th–18th century / Style / Exhibition Design

The early modern collection room heaped natural and man-made things, specimens and art, into one space without distinction. Its floor-to-ceiling density aimed at a model of the world, making it the ancestor of the museum and the origin of an aesthetics of collecting.

Accumulation to the ceiling / Nature and artifice mixed / Wonder before classification / A collector's universe

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234

Salon Hang — Martini, The Salon of 1787 (CC0)

Salon Hang

サロン掛け / 1667–19th century / Layout / Exhibition Design

The Paris Salon's way of stacking paintings frame to frame from floor to ceiling. Height announced a work's rank, and looking became competition and society. It is the exact opposite of the white cube, and its origin.

Stacked floor to ceiling / Crowded frames / Rank by position / The whole wall used

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235

Habitat Diorama — AMNH "Water Hole" diorama (CC BY 4.0) · © Vicpeters

Habitat Diorama

ハビタット・ジオラマ / 1889– / Style / Exhibition Design

The natural history museum format that fuses taxidermy, real foreground and curved background painting into a slice of habitat. Akeley raised it to an art, and it became the prototype of immersive display.

Curved background paintings / Seams between object and paint erased / An ecological instant frozen / A window to peer into

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236

Panorama — Panorama Mesdag 1881 (CC BY-SA 4.0) · © Donarreiskoffer

Panorama

パノラマ館 / 1787–1900s / Style / Exhibition Design

A giant painting covering the entire inner wall of a rotunda placed the audience at the center of the landscape. Lighting and real objects in the foreground erased the edge of the picture, and this 19th-century immersion machine became the summit of mass visual entertainment before cinema.

A 360-degree painting / The central viewing platform / Foregrounds that erase the boundary / Controlled natural light

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237

Neon Signage — Neon on Stanley Street, Hong Kong (CC BY 2.0) · © VasenkaPhotography

Neon Signage

ネオンサイン / 1912–1990s / revival / Style / Signage and Display

The commercial sign style of bent glass tubes glowing as letters and pictures. Hong Kong's street-spanning character signs and Las Vegas's escalating light wars built each city's nighttime visual language.

Lines of bent glass tube / Glowing letters on the night sky / Signs projecting over the road / Blinking and chasing motion

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238

Ghost Signs — Ghost sign in London (CC BY-SA 4.0) · © Acabashi

Ghost Signs

ゴーストサイン / 1880s–1950s / rediscovery / Style / Signage and Display

Hand-painted brick-wall advertisements faded by weather. The lettering of the craftsmen called wall dogs, through peeling and fading, is being rediscovered as a stratum of urban memory.

Paint applied straight to brick / Fading and peeling / Craftsman lettering / Layers of overpainting

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239

Supergraphics — Solomon, Sea Ranch supergraphics (CC BY 4.0) · © Dale Cruse - 10M views

Supergraphics

スーパーグラフィックス / 1966–1970s / Style / Signage and Display

Environmental graphics at a scale that overruns the wall, bending geometry and letters around architecture to alter spatial perception itself. Solomon fused Swiss typography with Californian boldness at Sea Ranch.

Shapes crossing the architecture / Letters turning corners / Large fields of primary color / Perception manipulated

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240

Circus Poster — Barnum & Bailey poster 1899 — Wikimedia Commons / Public domain

Circus Poster

サーカスポスター / 1870s–1930s / Style / Advertising Posters

Show bills that mustered chromolithography and wood type to announce the spectacle in overloaded scenes and the largest words available. Pasted up until they occupied whole walls, they were advertising that turned the city into a theater.

Saturated chromolithography / Exaggerated animals and acrobats / Superlative slogans / Dense composition

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Editorial policy

IndexStyle is not a list of every term used around design. An independent entry must describe a visual language that can be recognised, reproduced and distinguished from its neighbours. Editorial standard

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