Creacionismo
クレアシオニスモ / 1916–1930s / Layout / Experimental Typography
A movement begun in Chile and carried through Paris, which declared that poetry does not copy nature but creates new facts. It produced visual poems in quantity, arranging letters as shapes and making the border between language and page a subject of experiment. With Ultraismo, one of the two pillars of the Spanish-language avant-garde.
Letters arranged as shapes / Lines of verse recomposed visually / Type without ornament / The white ground used as a component
Dictionary entry
- Best used for
- Posters and titles where the words physically form the image, with no illustration and no photograph · Book and exhibition typography for texts that must be read as constructed objects rather than transcribed speech
- Type
- One plain face at several sizes, with the change of scale as the only expressive device.
- Composition
- Words positioned as objects in a field, the white ground measured as carefully as the type, alignment abandoned wherever the sense requires it.
- Material
- Black on white and nothing else: no rule, no colour, no image to fall back on.
- Caution
- Scattering words for the look of it: here the position of every word is an assertion, and arbitrary placement leaves only a shape.
- Further study
- Vicente Huidobro's theory / Comparison with the calligramme / The typesetting of Altazor