Estridentismo

エストリデンティスモ / 1921–1927 / Style / Avant-garde

A Mexican avant-garde that shouted its praise of the post-revolutionary city, of radio waves and machines. Sharp woodcut lines, type running on the diagonal and imagery of cables and aerials erupted over a few years through magazines and handbills. The moment Latin American vanguardism found a speed of its own.

Estridentismo — Ramón Alva de la Canal, The Landing of the Spaniards — Wikimedia Commons / CC BY-SA 4.0 · © Luis Alvaz
Ramón Alva de la Canal, The Landing of the Spaniards — Wikimedia Commons / CC BY-SA 4.0 · CC BY-SA 4.0 · © Luis Alvaz
Estridentismo — Fermín Revueltas, Five Cent Café — Wikimedia Commons / Public domain
Fermín Revueltas, Five Cent Café — Wikimedia Commons / Public domain
Estridentismo — Fermín Revueltas, Exterior Scaffolding — Wikimedia Commons / Public domain
Fermín Revueltas, Exterior Scaffolding — Wikimedia Commons / Public domain

At a glance

Visual cues

  • Sharp woodcut lines
  • Type set on the diagonal
  • Imagery of cables, aerials and machinery
  • The hard contrast of two-colour printing

Best used for

  • Festivals or radio projects in a city that want the lift of waves and machines up front
  • Printing short run manifestos and handbills fast with nothing but woodcut and type

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Dictionary entry

Type
Heavy grotesque mixed with woodletter, the angle changing line by line
Composition
Drive cables and pylons across one diagonal, set text blocks square against it, leave no margin
Material
Two inks, black and red, on coarse paper, the woodcut's white bite left in the line
Caution
Tilting a modern layout slightly is not it, and without the post revolutionary city as subject it copies Futurism. The angle works only when the letters are cut and the register is rough.
Further study
Manuel Maples Arce's manifesto / The page layouts of the magazine Irradiador / The scheme called Estridentópolis

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