Estridentismo
エストリデンティスモ / 1921–1927 / Style / Latin American Avant-garde
A Mexican avant-garde that shouted its praise of the post-revolutionary city, of radio waves and machines. Sharp woodcut lines, type running on the diagonal and imagery of cables and aerials erupted over a few years through magazines and handbills. The moment Latin American vanguardism found a speed of its own.
Sharp woodcut lines / Type set on the diagonal / Imagery of cables, aerials and machinery / The hard contrast of two-colour printing
Dictionary entry
- Best used for
- Posters and covers for music and politics that must look printed in a hurry and made locally, two colours on cheap stock · Editorial systems where diagonal setting and one hard second colour give a publication its own noise
- Type
- Heavy grotesque mixed with woodletter, set at an angle across the page.
- Composition
- One dominant diagonal running corner to corner, with blocks of text set square against it for friction.
- Material
- Two inks, usually black and red, on coarse paper, with the woodcut's white bite left in the line.
- Caution
- Tilting a modern layout by a few degrees and calling it done: the angle only works when the letterforms are cut and the register is rough enough to look pushed out of a small press.
- Further study
- Manuel Maples Arce's manifesto / The page layouts of the magazine Irradiador / The scheme called Estridentópolis