IndexStyle

A dictionary of design styles, written from the works themselves.

It is plain HTML. It opens on any browser and any device, with no app and no account, and machines read the same page.

Terms776

Dictionary

Search by style name or describe what you are making. Name matches come first; purpose, desired effect and medium add relevant alternatives.

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1

Swiss — Josef Müller-Brockmann, Musica Viva poster — Wikimedia Commons / Public domain

Swiss

スイス・スタイル / 1950s– / Style / Functionalism

Puts order front and center and makes the information itself the protagonist.

Strict grid / Sans-serif type / Asymmetry / Objective photography

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Bauhaus — Oskar Schlemmer, Bauhaus exhibition poster, 1923 — alternative high-resolution poster — Wikimedia Commons / Public domain

Bauhaus

バウハウス / 1919–1933 / Style / Functionalism

Makes function and play coexist through the circle, triangle and square.

Elementary shapes / Primary colors / Functional beauty / Visible structure

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3

Constructivism — El Lissitzky, Beat the Whites with the Red Wedge, 1919 — Wikimedia Commons / Public domain

Constructivism

構成主義 / 1910s–1930s / Style / Avant-garde

Turns a message into motion with diagonals and hard contrast.

Red, black and white / Diagonal axis / Photomontage / Imperative lettering

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4

Art Deco — Eagle gargoyle on the Chrysler Building, 1930 — Wikimedia Commons / CC BY 2.0 · © Jason Eppink from New York City, USA

Art Deco

アール・デコ / 1920s–1930s / Style / Historical Styles

Stages urban luxury with repeating geometry and a metallic sheen.

Symmetry / Radiating lines / Stepped motifs / Gold and black

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5

Art Nouveau — Alphonse Mucha, Gismonda poster, 1894 — Wikimedia Commons / Public domain

Art Nouveau

アール・ヌーヴォー / 1890s–1910s / Style / Historical Styles

Joins letters, figures and ornament into one flowing, plant-like line.

Botanical curves / Ornamental frames / Female figures / Muted natural colors

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6

Modernism — Mies van der Rohe, Barcelona Chair and the Barcelona Pavilion — Wikimedia Commons / CC BY-SA 4.0 · © Cl3phact0

Modernism

モダニズム / 1920s–1970s / Style / Functionalism

Replaces ornament with reasoned form and aims at universality. The particular answers stand as their own entries, and Bauhaus, Swiss, Minimalism and Streamline Moderne are all separate solutions arrived at from this one stance.

Simplification / Clear hierarchy / Function first / Universal forms

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7

Minimalism — Dan Flavin, Untitled (to Don Judd, Colorist) 1–5, 1987, Tate Modern — Wikimedia Commons / CC BY 2.0 · © Grand Parc—Bordeaux, France from France

Minimalism

ミニマリズム / 1960s– / Style / Functionalism

Removes elements to maximize the meaning and tension of what remains.

Vast white space / Few elements / Quiet color / Precise spacing

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8

Web Brutalism — AI-generated interpretation
AI interpretation, not a reference

Web Brutalism

ウェブ・ブルータリズム / 2014– / Style / UI Expression

Puts the browser's default rendering straight on screen and refuses the finished look of templates. The bare structure of the HTML becomes the style itself.

Default headings and links / Blue underlined links / Extreme jumps in size / Rules and white space without ornament

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9

Mid-Century Modern — Charles and Ray Eames, Lounge Chair, 1956 — Wikimedia Commons / CC BY 2.0 · © Casey Marshall

Mid-Century Modern

ミッドセンチュリー・モダン / 1940s–1960s / Style / Retro

Adds hand-felt curves and warmth to rational geometry.

Organic shapes / Calm warm colors / Succinct illustration / Diagonal movement

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10

70’s Retro — Zazpiribai performance poster (Basque Country), 1972 — Wikimedia Commons / CC BY 3.0 · © http://www.badok.info/

70’s Retro

70年代レトロ / 1970s / Style / Retro

Builds cheerful nostalgia from thick round shapes and earthy warm color.

Fat curves / Wave forms / Orange and brown / Repeating stripes

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11

The Face — AI-generated interpretation
AI interpretation, not a reference

The Face

ザ・フェイス / 1980s / Style / Publishing and Editing

Redraws its headline letters and section marks issue by issue, then sets them into a page of heavy rules and black bars with the same weight as the photographs.

Extra bold headline letters drawn on geometry / Heavy rules and black bars dividing the page / Section marks that change shape issue by issue / Large type laid over the photograph

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12

Punk — Hüsker Dü concert flyer (Goofy's Upper Deck) 1982 — Wikimedia Commons / CC BY-SA 4.0 · © Hoff Entertainment

Punk

パンク / 1970s–1980s / Style / Counterculture

A DIY objection to the authority of the tidy, made by cutting, pasting and dirtying.

Cut-and-paste letters / Photocopier noise / Handwriting / Ragged placement

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13

Post-Modernism — Alessandro Mendini, Poltrona di Proust, 1978 (Studio Alchimia) — Wikimedia Commons / CC BY-SA 4.0 · © Sailko

Post-Modernism

ポスト・モダニズム / 1970s–1990s / Style / Avant-garde

Doubts the single right answer and mixes quotation, irony and ornament as play. The answers per field stand as their own entries, with Memphis in furniture, Postmodern Architecture in building, and New Wave on the page.

Mixed styles / Irony / Ornament reclaimed / Unexpected color

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14

Deconstructivism — Frank Gehry, Guggenheim Museum Bilbao, 1997 — Wikimedia Commons / CC BY-SA 4.0 · © kallerna

Deconstructivism

脱構築主義 / 1980s– / Style / Avant-garde

Dismantles an achieved order and makes tension and instability the new structure.

Fragmentation / Tilt / Colliding layers / Unstable contours

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15

Psychedelic — Helix vol. 1 no. 8 cover, 1967 — Wikimedia Commons / Public domain

Psychedelic

サイケデリック / 1960s–1970s / Style / Counterculture

Melts contour and color until reality itself starts to sway.

Swirling curves / Complementary colors / Melting letters / Kaleidoscope patterns

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16

Synthwave — G. Casqueiro, Chase The Sun, 2019 — Wikimedia Commons / CC BY-SA 3.0

Synthwave

シンセウェーブ / 1980s imagined future / Style / Digital Retro

Replays the future the 1980s imagined, in neon and horizon lines.

Neon / Perspective grid / Sunset / Black sky

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17

New Wave — April Greiman, Design Quarterly 133: Does It Make Sense?, 1986 — Wikimedia Commons / CC BY-SA 4.0 · © MadeInSpace.la

New Wave

ニュー・ウェーブ / 1970s–1980s / Style / Counterculture

Keeps punk's freedom while re-editing color and grid with urban polish.

Irregular grid / Dots / High chroma / Rotated type

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18

Pop Art — Andy Warhol, Campbell's Soup Cans, on view at MoMA — Wikimedia Commons / CC BY-SA 2.0

Pop Art

ポップアート / 1950s–1960s / Style / Pop

Amplifies the vocabulary of ads and comics until mass culture itself becomes the picture.

Halftone dots / Bold outlines / Primary colors / Repetition

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19

Memphis — Ettore Sottsass, Carlton, 1981 — Wikimedia Commons / CC BY 3.0 · © Sailko

Memphis

メンフィス / 1980s / Style / Pop

Laughs off functionalism and enjoys the dissonance of shape and color.

Zigzags / Small figures / Pastel plus primary / Speckles

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20

Grunge — AI-generated interpretation
AI interpretation, not a reference

Grunge

グランジ / 1990s / Style / Counterculture

Uses dirt, tears and wear as resistance to the neatly managed screen.

Scuffing / Tears / Disordered type / Low-quality copies

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21

Web 1.0 — Netscape Navigator 1.22 screen — Wikimedia Commons / CC0

Web 1.0

ウェブ1.0 / 1990s / Style / Digital Retro

Reuses the naivety of the constrained early web as directness and charm. In the 2020s it came back as a movement to take the personal site back, gathering under names like Neocities and Yesterweb.

Blue links / Low-res GIFs / System fonts / Plain buttons

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22

Y2K — Marc Newson, Ford 021C, 1999 — Wikimedia Commons / CC BY-SA 4.0 · © TaurusEmerald

Y2K

ワイツーケー / late 1990s–2000s / Style / Digital Retro

Expresses optimism for the new millennium in translucent plastic and rounded futures. Its shine comes from resin and metal you could hold rather than from a screen, which separates it from the interface gloss of the same years.

Translucent plastic / Silver / Bubble forms / Cyber brightness

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23

Web 2.0 Gloss — CreativeAlys 3D business icon set — Wikimedia Commons / CC0

Web 2.0 Gloss

ウェブ2.0グロス / 2000s / Style / Digital Retro

Explains digital interaction as something touchable through gloss, roundness and reflection. It names what the web made when it tried to reproduce the texture of Aqua with images and CSS.

Glossy buttons / Strong gradients / Reflections / Rounded corners

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24

Skeuomorphism — Flachatmer, guitar amp skeuomorphic UI, Guitarix 0.35.0, 2016 — Wikimedia Commons / CC BY-SA 4.0

Skeuomorphism

スキューモーフィズム / 2000s–2010s / Style / UI Expression

Borrows cues from real materials and tools to make unknown interactions understandable. It names the principle, so Aqua and Brushed Metal are what the principle looked like when one company shipped it.

Leather, metal, paper / Dimensional shadows / Real-world metaphors / Fine textures

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Editorial policy

IndexStyle is not a list of every term used around design. An independent entry must describe a visual language that can be recognised, reproduced and distinguished from its neighbours. Editorial standard

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