Experimental Typography
Attempts to make the placement of words on a page carry meaning rather than merely deliver it, where poetry movements and typesetting movements work on the same problem.
Dictionary entry
- The New Typography 1920s–1930s / Layout
Turned printed matter into rational information structure through asymmetry, sans-serifs, photography and functional hierarchy.
- Concrete Poetry 1950s–1970s / Layout
Treats the placement, repetition, blank space and sound of words as the poem itself, not only what they mean.
- Swiss Punk Typography 1970s–1980s / Style
In Basel, the home of Swiss style, Weingart took the grid apart from the inside. Exploded letterspacing, stepped settings and layered film exposures turned rebellion within discipline into New Wave typography.
- Lettrism 1946–1970s / Style
A Paris-born movement that freed the letter from its duty of carrying meaning, treating sound and shape themselves as the material of the work. From surfaces paved with unreadable characters, to hypergraphy's proliferating signs, to marks scratched directly into film stock, it expanded the experiment of handling letters as physical matter.
- Creacionismo 1916–1930s / Layout
A movement begun in Chile and carried through Paris, which declared that poetry does not copy nature but creates new facts. It produced visual poems in quantity, arranging letters as shapes and making the border between language and page a subject of experiment. With Ultraismo, one of the two pillars of the Spanish-language avant-garde.