Publishing and Editing

Dictionary entry

1. Artist’s Book 1960s– / Technique

   Designs the book not as a container but as the work itself — binding, sequence, paper, repetition and the reader's hands included.

2. Pulp Magazine Cover 1920s–1950s / Style

   The sensational covers of cheap fiction magazines: melodramatic oil painting, the instant of peril and screaming logotypes casting the visual language of science fiction, horror and crime — flowing into paperbacks and comics.

3. Penguin Cover System 1935– / Style

   From the tripartite color bands of 1935 through Tschichold's composition rules to Marber's grid, Penguin repeatedly invented the cover as a design system — making the paperback a textbook of modern design.

4. Modern American Book Jacket 1940s–1950s / Style

   The jacket style Lustig built at New Directions: suggestion by sign and abstraction instead of illustration, turning literary covers into small modern artworks and raising postwar American book design.

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