Swiss
スイス・スタイル / 1950s– / Style / Functionalism
Puts order front and center and makes the information itself the protagonist.
Strict grid / Sans-serif type / Asymmetry / Objective photography
Dictionary entry
- Best used for
- Making complex information fast to read · Giving an organization rationality and transparency
- Type
- Neutral sans-serif; be bold with size contrast
- Composition
- 12-column grid, left-aligned, asymmetric
- Material
- White space and objective photographs; almost no ornament
- Caution
- Too much tidiness turns anonymous. Keep one strong jump in scale.
- Further study
- Josef Müller-Brockmann / Armin Hofmann