70’s Retro
70年代レトロ / 1970s / Style / Retro
Builds cheerful nostalgia from thick round shapes and earthy warm color.
Fat curves / Wave forms / Orange and brown / Repeating stripes
Dictionary entry
- Best used for
- Warming up food, music and community · A slightly loose, easy joyfulness
- Type
- Round, heavy display type
- Composition
- Curvy rhythms and oversized headlines
- Material
- Orange, ochre, dark brown; a touch of print misregistration
- Caution
- Making everything retro becomes a costume. Keep body text and controls contemporary.
- Further study
- Milton Glaser / Herb Lubalin