70’s Retro

70年代レトロ / 1970s / Style / Retro

Builds cheerful nostalgia from thick round shapes and earthy warm color.

70’s Retro — AI-generated interpretation 1
AI-generated interpretation, not a reference work
70’s Retro — Zazpiribai performance poster (Basque Country), 1972 — Wikimedia Commons / CC BY 3.0 · © http://www.badok.info/
Zazpiribai performance poster (Basque Country), 1972 — Wikimedia Commons / CC BY 3.0 · CC BY 3.0 · © http://www.badok.info/
70’s Retro — Herb Lubalin, Avant Garde Gothic logotype — Wikimedia Commons / Public domain
Herb Lubalin, Avant Garde Gothic logotype — Wikimedia Commons / Public domain

At a glance

Visual cues

  • Fat curves
  • Wave forms
  • Orange and brown
  • Repeating stripes

Best used for

  • Warming up food, music and community
  • A slightly loose, easy joyfulness

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Dictionary entry

Type
Round, heavy display type
Composition
Curvy rhythms and oversized headlines
Material
Orange, ochre, dark brown; a touch of print misregistration
Caution
Making everything retro becomes a costume. Keep body text and controls contemporary.
Further study
Milton Glaser / Herb Lubalin

Related entries

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Link
https://indexstyle.org/styles/seventies-retro
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[70’s Retro — IndexStyle](https://indexstyle.org/styles/seventies-retro)
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<a href="https://indexstyle.org/styles/seventies-retro">70’s Retro — IndexStyle</a>

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