Constructivism

構成主義 / 1910s–1930s / Style / Avant-garde

Turns a message into motion with diagonals and hard contrast.

Constructivism — El Lissitzky, Beat the Whites with the Red Wedge, 1919 — Wikimedia Commons / Public domain
El Lissitzky, Beat the Whites with the Red Wedge, 1919 — Wikimedia Commons / Public domain
Constructivism — Liubov Popova, Composition, 1917 — Wikimedia Commons / CC BY 2.0 · © Pedro Ribeiro Simões from Lisboa, Portugal
Liubov Popova, Composition, 1917 — Wikimedia Commons / CC BY 2.0 · CC BY 2.0 · © Pedro Ribeiro Simões from Lisboa, Portugal

At a glance

Visual cues

  • Red, black and white
  • Diagonal axis
  • Photomontage
  • Imperative lettering

Best used for

  • Campaigns that demand action
  • Delivering a strong statement in an instant

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Dictionary entry

Type
Heavy condensed type in capitals
Composition
Collide photography and type along a diagonal spine
Material
Coarse halftones, cut-out photos, three colors only
Caution
Carries strong propaganda associations. Check the ethics of context and message.
Further study
El Lissitzky / Alexander Rodchenko

Related entries

Often confused with

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Cite this entry

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Link
https://indexstyle.org/styles/constructivism
Markdown
[Constructivism — IndexStyle](https://indexstyle.org/styles/constructivism)
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