Constructivism
構成主義 / 1910s–1930s / Style / Avant-garde
Turns a message into motion with diagonals and hard contrast.
Red, black and white / Diagonal axis / Photomontage / Imperative lettering
Dictionary entry
- Best used for
- Campaigns that demand action · Delivering a strong statement in an instant
- Type
- Heavy condensed type in capitals
- Composition
- Collide photography and type along a diagonal spine
- Material
- Coarse halftones, cut-out photos, three colors only
- Caution
- Carries strong propaganda associations. Check the ethics of context and message.
- Further study
- El Lissitzky / Alexander Rodchenko