Modernism
モダニズム / 1920s–1970s / Style / Functionalism
Replaces ornament with reasoned form and aims at universality.
Simplification / Clear hierarchy / Function first / Universal forms
Dictionary entry
- Best used for
- Building a brand foundation that lasts · A vessel that never gets in the content's way
- Type
- A sans-serif with few quirks
- Composition
- Logical hierarchy and generous white space
- Material
- Black and white with a single accent color
- Caution
- Blandness is not universality. Hold clear intent in every ratio and interval.
- Further study
- Paul Rand / Massimo Vignelli