The New Typography
ニュー・タイポグラフィ / 1920s–1930s / Layout / Modernist Typography
Turned printed matter into rational information structure through asymmetry, sans-serifs, photography and functional hierarchy.
Asymmetry / Sans-serif type / Photography / Functional white space
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Dictionary entry
- Best used for
- Studying the style's historical context · Comparing the visual vocabulary across real works
- Type
- Choose by the source era and medium
- Composition
- Identify and reproduce one governing compositional principle
- Material
- Verify the materials and production conditions of real examples
- Caution
- Don't borrow only the name. Verify the era, media and culture in which it formed.
- Further study
- Jan Tschichold / elementare typographie / modernist printing