Corporate Grunge
コーポレート・グランジ / late 1980s–mid-1990s / 风格 / 当代品牌
A controlled transfer of distressed type, rupture, and layering from music publishing into corporate advertising and product catalogues. Illegibility is not the goal; traces of rebellion sit around otherwise ordered product information.
Distressed or overprinted display headlines / Tilted subheads alongside orderly body copy / Rough monochrome photography with one red or yellow overprint / Torn edges, hand marks, and copier noise used selectively
辞典词条
- 适用场景
- Youth, sports, and music advertising that needs resistance without sacrificing price or feature information；Editorial work about the commercialization of 1990s underground culture
- 字体
- Distress display type only, then restore body copy to one face, alignment, and line length.
- 版面
- Lock the product and required information in rectangles; collide cropped photos and drawn marks around them.
- 材料
- Use crushed photocopy texture, worn paper, coarse halftones, and limited-color overprint locally.
- 注意
- When everything becomes unreadable, it is simply grunge. Corporate Grunge depends on destruction and legibility remaining visible on the same surface.
- 延伸阅读
- David Carson and Ray Gun / Emigre and experimental typography / commercial appropriation of grunge
相关词条
- Grunge (グランジ)共同感受：Rebellion。比较Corporate Grunge与Grunge
- Corporate Cyberspace (コーポレート・サイバースペース)共同感受：Trust。比较Corporate Grunge与Corporate Cyberspace
继续浏览当代品牌
从当代品牌中按共同感受优先推荐以下词条。
- Sportsbrut (スポーツブルート)共同感受：Exhilaration / Rebellion。
- Corporate Modernism (企業モダニズム)共同感受：Trust。
- MUJI (無印良品)共同感受：Trust。
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- Link
- https://indexstyle.org/zh/styles/corporate-grunge
- Markdown
- [Corporate Grunge — IndexStyle](https://indexstyle.org/zh/styles/corporate-grunge)
- HTML
- <a href="https://indexstyle.org/zh/styles/corporate-grunge">Corporate Grunge — IndexStyle</a>