MUJI
無印良品 / 1980– / Style / Contemporary Branding
以「有理由的便宜」起步的无名之牌：削去装饰与标识的展示，直到只剩下材料与工序的理由——从田中一光到原研哉，一种「这样就好」的美学。
素色与无漂白的克制 / 说明性标签的语气 / 拒绝展示标识 / 袒露的材料与工序
辞典词条
- 适用场景
- Comparing primary sources and canonical works；Extracting principles that transfer to other media
- 字体
- Observe the letters, signs and scale of reference works
- 版面
- Extract the one structure that governs gaze and information
- 材料
- Verify the materials and behaviors specific to era, region and process
- 注意
- Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
- 延伸阅读
- Ikko Tanaka's early art direction / Kenya Hara's emptiness / MUJI's unnamed things