{"id":"corporate-grunge","no":635,"name":"Corporate Grunge","ja":"コーポレート・グランジ","era":"late 1980s–mid-1990s","family":"現代ブランド","kind":"スタイル","essence":"音楽誌や実験タイポグラフィが生んだ荒れ、断裂、重なりを、企業広告と商品カタログへ制御して移した様式。読めなさを主役にせず、整った商品情報の周囲だけへ反抗の痕跡を置く。","cues":["欠け、擦れ、重ね刷りを持つ大見出し","傾いた小見出しと整った本文の併存","荒い白黒写真へ赤や黄の一色を重ねる","裂けた縁、手描き線、コピー機ノイズを限定使用"],"intents":["反骨","高揚","信頼"],"sourceTitle":"CARI — Corporate Grunge","sourceUrl":"https://cari.institute/aesthetics/corporate-grunge","pair":["grunge","corporate-cyberspace"],"study":["David Carson and Ray Gun","Emigre and experimental typography","commercial appropriation of grunge"],"works":["スポーツ、音楽、若者向け商品の広告へ反抗性を加えつつ、価格や機能を読ませるとき","1990年代企業文化を扱う展覧会や編集物で、地下文化の商業化を見せるとき"],"recipe":{"type":"表示文字だけを欠けさせ、本文は一書体、一揃え、一行長へ戻す。","layout":"商品と必須情報を矩形へ固定し、その外側へ写真の切断と手描き線を衝突させる。","material":"コピー機の潰れ、擦れた紙、粗い網点、限定色の上刷りを局所へ使う。"},"avoid":"すべてを読めなくすると元のグランジと区別できない。企業用途へ回収された緊張は、破壊と可読性が同じ面に残ることで成立する。","colors":["#E5E0D5","#1B1A18","#C8432F"],"motif":"print","collection":"Dictionary expansion 35","addedAt":"2026-08-23","source":{"title":"CARI — Corporate Grunge","url":"https://cari.institute/aesthetics/corporate-grunge"},"reference":{"status":"verified","pageUrl":"https://cari.institute/aesthetics/corporate-grunge","credit":"CARI — Corporate Grunge"},"en":{"essence":"A controlled transfer of distressed type, rupture, and layering from music publishing into corporate advertising and product catalogues. Illegibility is not the goal; traces of rebellion sit around otherwise ordered product information.","cues":["Distressed or overprinted display headlines","Tilted subheads alongside orderly body copy","Rough monochrome photography with one red or yellow overprint","Torn edges, hand marks, and copier noise used selectively"],"works":["Youth, sports, and music advertising that needs resistance without sacrificing price or feature information","Editorial work about the commercialization of 1990s underground culture"],"recipe":{"type":"Distress display type only, then restore body copy to one face, alignment, and line length.","layout":"Lock the product and required information in rectangles; collide cropped photos and drawn marks around them.","material":"Use crushed photocopy texture, worn paper, coarse halftones, and limited-color overprint locally."},"avoid":"When everything becomes unreadable, it is simply grunge. Corporate Grunge depends on destruction and legibility remaining visible on the same surface.","study":["David Carson and Ray Gun","Emigre and experimental typography","commercial appropriation of grunge"]},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}