Corporate Modernism
企業モダニズム / 1950s–1970s / Style / Contemporary Branding
兰德、切尔马耶夫等人确立的企业识别黄金时代：几何化的标志、以网格编写的规范手册与严谨的应用，让现代主义的抽象语言代企业发声。
抽象的几何标志 / 设计规范手册 / 网格化的应用纪律 / 单色的力量
辞典词条
- 适用场景
- Comparing primary sources and canonical works；Extracting principles that transfer to other media
- 字体
- Observe the letters, signs and scale of reference works
- 版面
- Extract the one structure that governs gaze and information
- 材料
- Verify the materials and behaviors specific to era, region and process
- 注意
- Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
- 延伸阅读
- Paul Rand's IBM / the NASA Graphics Standards Manual / Chermayeff & Geismar