Yuefenpai
月份牌 / 1910s–1940s / Style / Advertising Posters
Shanghai's calendar-advertising paintings: qipao beauties in soft carbon-and-watercolor rendering, serving cigarettes, cosmetics and the calendar at once — the East-West commercial figure that repainted East Asia's visual culture.
Soft rub-and-paint skin / Qipao beauties / Calendar and product together / East-West interiors
Dictionary entry
- Best used for
- Comparing primary sources and canonical works · Extracting principles that transfer to other media
- Type
- Observe the letters, signs and scale of reference works
- Composition
- Extract the one structure that governs gaze and information
- Material
- Verify the materials and behaviors specific to era, region and process
- Caution
- Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
- Further study
- Hang Zhiying's studio / the rub-and-paint technique / the socialist-era break and revival