Plakatstil / Sachplakat
プラカートシュティール／即物ポスター / 1900s–1910s / Style / Advertising Posters
Cuts advertising down to the product and its name, delivering meaning at a glance from across the street.
A single product image / Bold contours / Flat color / A short brand name
Dictionary entry
- Best used for
- Outdoor advertising that fixes one product in memory · Betting everything on a single feature
- Type
- A short, heavy hand-drawn headline
- Composition
- One large product, one line of name, a solid ground
- Material
- Two to four colors, shadowless imagery, clean contours
- Caution
- Simplification is not omission. Choose the one thing to keep from what makes the product itself.
- Further study
- Lucian Bernhard / Hans Rudi Erdt