Plakatstil / Sachplakat
プラカートシュティール／即物ポスター / 1900s–1910s / Style / Advertising Posters
Cuts advertising down to the product and its name, delivering meaning at a glance from across the street.
At a glance
Visual cues
- A single product image
- Bold contours
- Flat color
- A short brand name
Best used for
- Outdoor advertising that fixes one product in memory
- Betting everything on a single feature
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Dictionary entry
- Type
- A short, heavy hand-drawn headline
- Composition
- One large product, one line of name, a solid ground
- Material
- Two to four colors, shadowless imagery, clean contours
- Caution
- Simplification is not omission. Choose the one thing to keep from what makes the product itself.
- Further study
- Lucian Bernhard / Hans Rudi Erdt
Related entries
- Minimalism (ミニマリズム)Shared effects: Trust.Compare Plakatstil / Sachplakat and Minimalism
- Constructivism (構成主義)Shared effects: Exhilaration.Compare Plakatstil / Sachplakat and Constructivism
More from Advertising Posters
Continue through styles in the same Advertising Posters family, prioritised by shared effects.
- Circus Poster (サーカスポスター)Shared effects: Exhilaration / Nostalgia.
- Golden Age Travel Poster (旅行ポスターの黄金期)Shared effects: Exhilaration / Nostalgia.
- Shōwa Modern (昭和モダン)Shared effects: Exhilaration / Nostalgia.
Browse all Advertising Posters entries
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- https://indexstyle.org/styles/plakatstil
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