Beggarstaff Style
ベガースタッフ・スタイル / 1894–1899 / Style / Advertising Posters
Nicholson and Pryde's cut-paper poster style: contours dropped, subjects summarized in flat shapes of few colors. Commercially unsuccessful in its day, its radical economy anticipated the 20th-century poster.
Flat cut-paper shapes / Omitted contours / Large fields of few colors / Boldness that looked unfinished
Dictionary entry
- Best used for
- Comparing primary sources and canonical works · Extracting principles that transfer to other media
- Type
- Observe the letters, signs and scale of reference works
- Composition
- Extract the one structure that governs gaze and information
- Material
- Verify the materials and behaviors specific to era, region and process
- Caution
- Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
- Further study
- William Nicholson / James Pryde / its influence on the Sachplakat