{"id":"yuefenpai","no":411,"name":"Yuefenpai","ja":"月份牌","era":"1910s–1940s","family":"広告ポスター","kind":"スタイル","collection":"Dictionary expansion 22","addedAt":"2026-08-18","source":{"title":"MIT Visualizing Cultures","url":"https://visualizingcultures.mit.edu/"},"reference":{"status":"verified","pageUrl":"https://visualizingcultures.mit.edu/","credit":"MIT Visualizing Cultures","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Shanghai-girls-chinese-posters.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Shanghai-girls-chinese-posters.jpg","credit":"東亜煙草公司の広告ポスター 1930年 — Wikimedia Commons / Public domain"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/%E4%B8%AD%E5%8D%8E%E6%B0%91%E5%9B%BD%E7%BA%AA%E5%85%83%E7%AC%AC%E4%B8%80%E5%B9%B4%E6%9C%88%E4%BB%BD%E7%89%8C.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:%E4%B8%AD%E5%8D%8E%E6%B0%91%E5%9B%BD%E7%BA%AA%E5%85%83%E7%AC%AC%E4%B8%80%E5%B9%B4%E6%9C%88%E4%BB%BD%E7%89%8C.jpg","credit":"《中華民国紀元第一年 月份牌》1912年 — Wikimedia Commons / Public domain"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Poster%20-%20Yin%20Yu%20Tang%20House%20-%20Peabody%20Essex%20Museum%20-%20DSC06750.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Poster%20-%20Yin%20Yu%20Tang%20House%20-%20Peabody%20Essex%20Museum%20-%20DSC06750.jpg","credit":"陰丹士林布の月份牌広告（蔭餘堂 ピーボディ・エセックス博物館蔵）— Wikimedia Commons / Public domain"}]},"essence":"上海で花開いたカレンダー付き広告画。擦筆水彩で描かれた旗袍の女性像が、煙草や化粧品の広告と暦を兼ね、東西折衷の商業美人画として東アジアの視覚文化を塗り替えた。","cues":["擦筆水彩の柔らかい肌","旗袍の美人像","暦と商品の同居","東西折衷の室内"],"intents":["高級","懐かしさ","親密"],"works":["配って一年間貼られる暦を、広告と絵の両方として作るとき","化粧品や嗜好品の売場装飾に、人物画で憧れを持たせたいとき"],"recipe":{"type":"商品名と暦は下端の帯にまとめ、絵の面には重ねない","layout":"人物を中央に膝上まで入れ、室内の調度で奥行きを作る","material":"擦筆で肌を滑らかにぼかし、上から薄い水彩を何度も重ねる"},"avoid":"旗袍と暦の枠だけを借りて肌の擦筆を省くと、当時の絵の柔らかさが出ず、色の濃い模造品になる。","colors":["#efd9b7","#83120c","#141930"],"motif":"graphic","pair":["showa-modern","travel-poster"],"study":["杭穉英のスタジオ","擦筆画法","社会主義期の断絶と復刻"],"en":{"essence":"Advertising pictures with a calendar attached, which flowered in Shanghai. Women in qipao rendered in rubbed charcoal and watercolor sold cigarettes and cosmetics while keeping the date, and this East-West hybrid of commercial beauty painting repainted the visual culture of East Asia.","cues":["Soft rub-and-paint skin","Qipao beauties","Calendar and product together","East-West interiors"],"works":["Calendars handed out and kept on a wall all year, selling while they date","Cosmetic and tobacco displays where a painted figure carries the longing"],"recipe":{"type":"Product name and calendar banded at the foot, never over the painting","layout":"The figure centered to the knee, interiors furnishing the depth","material":"Skin rubbed smooth with charcoal, then thin watercolor glazed repeatedly"},"avoid":"Borrowing the qipao and the calendar frame while skipping the rubbed skin loses the softness of the originals and yields a garish copy.","study":["Hang Zhiying's studio","the rub-and-paint technique","the socialist-era break and revival"]},"links":{"page":"https://indexstyle.org/styles/yuefenpai","json":"https://indexstyle.org/api/styles/yuefenpai","designSpec":"https://indexstyle.org/styles/yuefenpai/design.md","imagePrompt":"https://indexstyle.org/styles/yuefenpai/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}