Shōwa Modern
昭和モダン / 1920s–1930s / Style / Advertising Posters
Prewar Japan's commercial modernism, typified by Sugiura Hisui's Mitsukoshi and subway posters: Deco crossed with nihonga, the modern girl's city and refined lettering drawing the dawn of consumer culture.
Deco crossed with nihonga / The modern girl's city / Stylized lettering / Department stores and transit
Dictionary entry
- Best used for
- Comparing primary sources and canonical works · Extracting principles that transfer to other media
- Type
- Observe the letters, signs and scale of reference works
- Composition
- Extract the one structure that governs gaze and information
- Material
- Verify the materials and behaviors specific to era, region and process
- Caution
- Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
- Further study
- Sugiura Hisui and Mitsukoshi / NIPPON magazine and Natori Yōnosuke / the reappraisal of prewar commercial art