Kinetic Typography
キネティック・タイポグラフィ / film titles–digital motion / Motion / Letterform Expression
Translates a word's meaning into speed, pause and direction — designing the time of reading itself.
Per-word motion / Rhythm / Scale change / Pauses
Dictionary entry
- Best used for
- Making a short message physically felt · Carrying the intonation of voice and music to the screen
- Type
- One family, varied in weight and width
- Composition
- Split the sentence into words; assign each a trajectory that fits its meaning
- Material
- Keep the ground quiet; the timing offsets are the star
- Caution
- Don't move every word. Motion reads because some words stand still.
- Further study
- film title design / motion typography systems