Kinetic Typography
キネティック・タイポグラフィ / film titles–digital motion / Motion / Letterform Expression
Traduit le sens d’un mot en vitesse, pause et direction — dessinant le temps même de la lecture.
Mouvement mot à mot / Rythme / Changement d’échelle / Pauses
Entrée du dictionnaire
- Usages idéaux
- Making a short message physically felt · Carrying the intonation of voice and music to the screen
- Typographie
- One family, varied in weight and width
- Composition
- Split the sentence into words; assign each a trajectory that fits its meaning
- Matière
- Keep the ground quiet; the timing offsets are the star
- Précaution
- Don't move every word. Motion reads because some words stand still.
- Pour approfondir
- film title design / motion typography systems