{"id":"showa-modern","no":451,"name":"Shōwa Modern","ja":"昭和モダン","era":"1920s–1930s","family":"広告ポスター","kind":"スタイル","collection":"Dictionary expansion 22","addedAt":"2026-08-18","source":{"title":"宇都宮美術館（杉浦非水コレクション）","url":"https://u-moa.jp/"},"reference":{"status":"verified","pageUrl":"https://u-moa.jp/","credit":"宇都宮美術館（杉浦非水コレクション）","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Sugiura%20Hisui%20Tokyo%20Subway%201927%20poster.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Sugiura%20Hisui%20Tokyo%20Subway%201927%20poster.jpg","credit":"杉浦非水 東京地下鉄道ポスター 1927"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Minamimansh%C5%AB%20Tetsud%C5%8D%20Poster%20by%20Hisui%20Sugiura.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Minamimansh%C5%AB%20Tetsud%C5%8D%20Poster%20by%20Hisui%20Sugiura.jpg","credit":"南満洲鉄道ポスター"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/JOAK%20Poster%20by%20Hisui%20Sugiura.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:JOAK%20Poster%20by%20Hisui%20Sugiura.jpg","credit":"JOAKポスター"}]},"essence":"杉浦非水の三越・地下鉄ポスターに代表される、戦前日本の商業モダニズム。アール・デコと日本画の折衷、モダンガールの都会、洗練されたレタリングが、消費文化の夜明けを描いた。","cues":["デコと日本画の折衷","モダンガールの都会","図案化されたレタリング","百貨店と交通の題材"],"intents":["高揚","高級","懐かしさ"],"works":["一次資料と代表作から成立条件を比較する","別媒体へ応用できる構成原理を取り出す"],"recipe":{"type":"参照作品の文字・記号・スケールを観察する","layout":"視線と情報を支配する構造を一つ抽出する","material":"時代・地域・制作工程に固有の素材と挙動を確認する"},"avoid":"表面的な記号へ還元せず、時代・地域・技術・制作主体の文脈を確認する。","colors":["#e9e6dd","#67635d","#171615"],"motif":"graphic","pair":["art-deco","japanese-poster"],"study":["杉浦非水と三越","『NIPPON』誌と名取洋之助","戦前商業美術の再評価"],"en":{"essence":"Prewar Japan's commercial modernism, typified by Sugiura Hisui's Mitsukoshi and subway posters: Deco crossed with nihonga, the modern girl's city and refined lettering drawing the dawn of consumer culture.","cues":["Deco crossed with nihonga","The modern girl's city","Stylized lettering","Department stores and transit"],"works":["Comparing primary sources and canonical works","Extracting principles that transfer to other media"],"recipe":{"type":"Observe the letters, signs and scale of reference works","layout":"Extract the one structure that governs gaze and information","material":"Verify the materials and behaviors specific to era, region and process"},"avoid":"Don't reduce it to surface signs. Verify the context of era, region, technology and makers.","study":["Sugiura Hisui and Mitsukoshi","NIPPON magazine and Natori Yōnosuke","the reappraisal of prewar commercial art"]}}