{"id":"new-typography","no":85,"name":"The New Typography","ja":"ニュー・タイポグラフィ","era":"1920s–1930s","family":"実験タイポグラフィ","kind":"レイアウト","collection":"Dictionary expansion 04","addedAt":"2026-08-17","source":{"title":"Design Style Book — The New Typography","url":"https://www.designstylebook.com/graphic-design"},"reference":{"status":"verified","pageUrl":"https://www.designstylebook.com/graphic-design","credit":"Design Style Book — The New Typography","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/L%C3%A1szl%C3%B3%20Moholy-Nagy%2C%20collage%20tipografico%2C%201922%20(Hattula%20Moholy-Nagy%2C%20MI).jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:L%C3%A1szl%C3%B3%20Moholy-Nagy%2C%20collage%20tipografico%2C%201922%20(Hattula%20Moholy-Nagy%2C%20MI).jpg","credit":"モホリ＝ナジのタイポグラフィック・コラージュ 1922（CC BY 3.0）"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Bauhausb%C3%BCcher%208%2C%20Malerei%2C%20Fotografie%2C%20Film.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Bauhausb%C3%BCcher%208%2C%20Malerei%2C%20Fotografie%2C%20Film.jpg","credit":"モホリ＝ナジ『絵画・写真・映画』バウハウス叢書8 — Wikimedia Commons / Public domain"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Bauhausb%C3%BCcher%20Anzeige%201925.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Bauhausb%C3%BCcher%20Anzeige%201925.jpg","credit":"バウハウス叢書の広告 1925 — Wikimedia Commons / Public domain"}]},"essence":"左右非対称、サンセリフ、写真、機能的な階層により、印刷物を合理的な情報構造へ変えた。","cues":["非対称","サンセリフ","写真","機能的な余白"],"intents":["信頼","技術","高揚"],"works":["案内状や伝票などの事務印刷を、装飾を外して読む順に組み直すとき","見出しと本文と図版の関係を、階層として一度に決めたいとき"],"recipe":{"type":"サンセリフを二つの太さだけに絞り、大小の差で階層を示す","layout":"中央揃えをやめ、左に軸を立て、罫と余白で領域を切り分ける","material":"黒と赤の二色、写真製版、細い罫線。装飾罫や縁飾りは使わない"},"avoid":"非対称に置くこと自体が目的になると読む順が決まらず、装飾を外した分だけ読みにくい紙面になる","colors":["#eee9dc","#d22f26","#1e1d1a"],"motif":"grid","pair":["bauhaus","swiss"],"study":["Jan Tschichold","elementare typographie","modernist printing"],"en":{"essence":"Turned printed matter into rational information structure through asymmetry, sans-serifs, photography and functional hierarchy.","cues":["Asymmetry","Sans-serif type","Photography","Functional white space"],"works":["Rebuilding letterheads and forms so they read in order without ornament","Fixing the hierarchy of headline, text and picture in a single decision"],"recipe":{"type":"One sans in two weights, with hierarchy carried by size alone","layout":"Drop centering, set a left axis, divide areas with rules and space","material":"Black and red, halftone photography, plain rules, no ornament"},"avoid":"When asymmetry becomes the aim in itself the reading order is never settled, and the page ends up harder to read than the ornamented one it replaced.","study":["Jan Tschichold","elementare typographie","modernist printing"]},"links":{"page":"https://indexstyle.org/styles/new-typography","json":"https://indexstyle.org/api/styles/new-typography","designSpec":"https://indexstyle.org/styles/new-typography/design.md","imagePrompt":"https://indexstyle.org/styles/new-typography/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}