{"id":"new-typography","no":101,"name":"The New Typography","ja":"ニュー・タイポグラフィ","era":"1920s–1930s","family":"近代タイポグラフィ","kind":"レイアウト","collection":"Dictionary expansion 04","addedAt":"2026-08-17","source":{"title":"Design Style Book — The New Typography","url":"https://www.designstylebook.com/graphic-design"},"reference":{"status":"verified","pageUrl":"https://www.designstylebook.com/graphic-design","credit":"Design Style Book — The New Typography","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/L%C3%A1szl%C3%B3%20Moholy-Nagy%2C%20collage%20tipografico%2C%201922%20(Hattula%20Moholy-Nagy%2C%20MI).jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:L%C3%A1szl%C3%B3%20Moholy-Nagy%2C%20collage%20tipografico%2C%201922%20(Hattula%20Moholy-Nagy%2C%20MI).jpg","credit":"モホリ＝ナジのタイポグラフィック・コラージュ 1922（CC BY 3.0）"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Bauhausb%C3%BCcher%208%2C%20Malerei%2C%20Fotografie%2C%20Film.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Bauhausb%C3%BCcher%208%2C%20Malerei%2C%20Fotografie%2C%20Film.jpg","credit":"モホリ＝ナジ『絵画・写真・映画』バウハウス叢書8"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Bauhausb%C3%BCcher%20Anzeige%201925.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Bauhausb%C3%BCcher%20Anzeige%201925.jpg","credit":"バウハウス叢書の広告 1925"}]},"essence":"左右非対称、サンセリフ、写真、機能的な階層により、印刷物を合理的な情報構造へ変えた。","cues":["非対称","サンセリフ","写真","機能的な余白"],"intents":["信頼","技術","高揚"],"works":["スタイルの歴史的文脈を調べる","関連する実在作品から視覚語彙を比較する"],"recipe":{"type":"参照元の時代・媒体に沿って選ぶ","layout":"主要な構図原理を一つ特定して再現する","material":"実在作例の素材と制作条件を確認する"},"avoid":"名称だけを借りず、成立した時代・媒体・文化的背景を確認する。","colors":["#eee9dc","#d22f26","#1e1d1a"],"motif":"grid","pair":["bauhaus","swiss"],"study":["Jan Tschichold","elementare typographie","modernist printing"],"en":{"essence":"Turned printed matter into rational information structure through asymmetry, sans-serifs, photography and functional hierarchy.","cues":["Asymmetry","Sans-serif type","Photography","Functional white space"],"works":["Studying the style's historical context","Comparing the visual vocabulary across real works"],"recipe":{"type":"Choose by the source era and medium","layout":"Identify and reproduce one governing compositional principle","material":"Verify the materials and production conditions of real examples"},"avoid":"Don't borrow only the name. Verify the era, media and culture in which it formed.","study":["Jan Tschichold","elementare typographie","modernist printing"]}}