Bauhaus vs The New Typography
バウハウス / ニュー・タイポグラフィ
Bauhaus comes from Functionalism and The New Typography from Experimental Typography. One is style and the other layout. They are reached for with some of the same intent, which is where they get confused.
Bauhaus
Makes function and play coexist through the circle, triangle and square.
The New Typography
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Turned printed matter into rational information structure through asymmetry, sans-serifs, photography and functional hierarchy.
| Bauhaus | The New Typography | |
|---|---|---|
| Era | 1919–1933 | 1920s–1930s |
| Family | Functionalism | Experimental Typography |
| Kind | Style | Layout |
| Cues | Elementary shapes / Primary colors / Functional beauty / Visible structure | Asymmetry / Sans-serif type / Photography / Functional white space |
| Best used for | Giving an idea a clear, legible form · Bringing intelligence and warmth to education and culture | Rebuilding letterheads and forms so they read in order without ornament · Fixing the hierarchy of headline, text and picture in a single decision |
| Type | Geometric sans-serif | One sans in two weights, with hierarchy carried by size alone |
| Composition | Treat shapes and letters as the same building blocks | Drop centering, set a left axis, divide areas with rules and space |
| Material | Red, blue and yellow held together by black and off-white | Black and red, halftone photography, plain rules, no ornament |
| Caution | Scattered shapes read as childish. Give every element a job. | When asymmetry becomes the aim in itself the reading order is never settled, and the page ends up harder to read than the ornamented one it replaced. |