MUJI
無印良品 / 1980– / Style / Contemporary Branding
The brand of namelessness that began as 'lower priced for a reason': ornament and logo display pared away until only the reasons of material and process remain — from Ikko Tanaka to Kenya Hara, the aesthetics of 'this will do'.
The restraint of plain and unbleached / The explanatory tag voice / Refusal of logo display / Material and process exposed
Dictionary entry
- Best used for
- Comparing primary sources and canonical works · Extracting principles that transfer to other media
- Type
- Observe the letters, signs and scale of reference works
- Composition
- Extract the one structure that governs gaze and information
- Material
- Verify the materials and behaviors specific to era, region and process
- Caution
- Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
- Further study
- Ikko Tanaka's early art direction / Kenya Hara's emptiness / MUJI's unnamed things