{"id":"muji","no":409,"name":"MUJI","ja":"無印良品","era":"1980–","family":"現代ブランド","kind":"スタイル","collection":"Dictionary expansion 22","addedAt":"2026-08-18","source":{"title":"原デザイン研究所「無印良品の企業広告 2003-2025 展」","url":"https://hara.ndc.co.jp/news/muji-ad-2003-2025-osaka/"},"reference":{"status":"verified","pageUrl":"https://hara.ndc.co.jp/news/muji-ad-2003-2025-osaka/","credit":"原デザイン研究所「無印良品の企業広告 2003-2025 展」","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/2004%20MujiWanoSyokki%20Masahiro-Mori.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:2004%20MujiWanoSyokki%20Masahiro-Mori.jpg","credit":"森正洋《無印良品 和の食器》2004年 — Wikimedia Commons / CC BY 3.0"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/%E5%86%8D%E7%94%9F%E7%B4%99%20%E3%82%A4%E3%83%B3%E3%83%87%E3%83%83%E3%82%AF%E3%82%B9%E4%BB%98%E7%AE%8B%E7%B4%99%204%E8%89%B2%20%E7%84%A1%E5%8D%B0%E8%89%AF%E5%93%81%202007%20(2122855682).jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:%E5%86%8D%E7%94%9F%E7%B4%99%20%E3%82%A4%E3%83%B3%E3%83%87%E3%83%83%E3%82%AF%E3%82%B9%E4%BB%98%E7%AE%8B%E7%B4%99%204%E8%89%B2%20%E7%84%A1%E5%8D%B0%E8%89%AF%E5%93%81%202007%20(2122855682).jpg","credit":"無印良品 再生紙インデックス付箋紙のパッケージ 2007年 撮影 Joshua Alvarez — Wikimedia Commons / CC BY-SA 2.0"}]},"essence":"工業製品の素材の地の色を、そのまま仕上げにする型。漂白しない紙、着色しない樹脂、染めない木をそのまま外装にし、商品名は面から下げ札へ移す。","cues":["漂白しない紙と、色を付けない半透明の樹脂が、そのまま外装の色になる","商品の面に名前もしるしも刷らず、名称は下げ札と値札の中だけにある","下げ札に、素材と作り方を説明する文章が小さな活字で何行も組まれる","広告では商品を大きく見せず、風景か余白が画面のほとんどを占める"],"intents":["静けさ","信頼","親密"],"works":["生活用品の売場や包装を、商品名より素材と用途で選ばせたいとき","価格の理由を説明することで、安さを品質の低さに見せないとき"],"recipe":{"type":"細めのゴシックを小さく置き、書体の個性を出さない","layout":"商品の輪郭を主役にし、表示は側面か底面へ回す","material":"生成りと透明の包材を使い、素材名と工程を刷り込む"},"avoid":"色を抜いて余白を広げるだけでは、理由を語る文体が欠け、静かに見えるだけの高い雑貨になる。","colors":["#dfe5e7","#b0a981","#31261f"],"motif":"graphic","pair":["mingei","minimalism"],"study":["田中一光の初期AD","原研哉「エンプティネス」","『無印良品の「あれ」は何と呼ばれているのか』"],"en":{"essence":"A way of letting the raw colour of a material stand as the finish of an industrial product. Unbleached paper, uncoloured plastic and unstained wood are the outside of the thing, and the product name moves off that surface onto a hang tag.","cues":["Unbleached paper and uncoloured translucent plastic standing as the colour of the packaging","No name or mark printed on the product itself, the name living only on the hang tag and the price label","Several lines of small type on the hang tag explaining the material and how it was made","Advertising that keeps the product small, with landscape or empty space filling most of the frame"],"works":["Shops and packaging where material and use, not names, guide the choice","Explaining why a price is low so it never reads as poor quality"],"recipe":{"type":"A light sans set small, its personality kept out of the way","layout":"The product silhouette leads, labels moved to a side or base","material":"Unbleached or clear packaging printed with material and process"},"avoid":"Draining color and widening margins without the voice that explains reasons leaves expensive goods that merely look quiet.","study":["Ikko Tanaka's early art direction","Kenya Hara's emptiness","MUJI's unnamed things"]},"links":{"page":"https://indexstyle.org/styles/muji","json":"https://indexstyle.org/api/styles/muji","designSpec":"https://indexstyle.org/styles/muji/design.md","imagePrompt":"https://indexstyle.org/styles/muji/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}