{"id":"muji","no":450,"name":"MUJI","ja":"無印良品","era":"1980–","family":"現代ブランド","kind":"スタイル","collection":"Dictionary expansion 22","addedAt":"2026-08-18","source":{"title":"日本デザインセンター","url":"https://www.ndc.co.jp/"},"reference":{"status":"verified","pageUrl":"https://www.ndc.co.jp/","credit":"日本デザインセンター"},"essence":"「わけあって、安い」から始まった無名性のブランド。装飾もロゴの誇示も削ぎ、素材と工程の理由だけを残す思想は、田中一光から原研哉へ受け継がれ、「これがいい」ではなく「これでいい」の美学を世界語にした。","cues":["無地と生成りの抑制","説明するタグの文体","ロゴの誇示の拒否","素材と工程の露出"],"intents":["静けさ","信頼","親密"],"works":["一次資料と代表作から成立条件を比較する","別媒体へ応用できる構成原理を取り出す"],"recipe":{"type":"参照作品の文字・記号・スケールを観察する","layout":"視線と情報を支配する構造を一つ抽出する","material":"時代・地域・制作工程に固有の素材と挙動を確認する"},"avoid":"表面的な記号へ還元せず、時代・地域・技術・制作主体の文脈を確認する。","colors":["#e9e6dd","#67635d","#171615"],"motif":"graphic","pair":["mingei","minimalism"],"study":["田中一光の初期AD","原研哉「エンプティネス」","『無印良品の「あれ」は何と呼ばれているのか』"],"en":{"essence":"The brand of namelessness that began as 'lower priced for a reason': ornament and logo display pared away until only the reasons of material and process remain — from Ikko Tanaka to Kenya Hara, the aesthetics of 'this will do'.","cues":["The restraint of plain and unbleached","The explanatory tag voice","Refusal of logo display","Material and process exposed"],"works":["Comparing primary sources and canonical works","Extracting principles that transfer to other media"],"recipe":{"type":"Observe the letters, signs and scale of reference works","layout":"Extract the one structure that governs gaze and information","material":"Verify the materials and behaviors specific to era, region and process"},"avoid":"Don't reduce it to surface signs. Verify the context of era, region, technology and makers.","study":["Ikko Tanaka's early art direction","Kenya Hara's emptiness","MUJI's unnamed things"]}}