{"id":"swiss","no":1,"name":"Swiss","ja":"スイス・スタイル","era":"1950s–","family":"機能主義","essence":"秩序を前面に出し、情報そのものを主役にする。","cues":["厳密なグリッド","サンセリフ","非対称","客観写真"],"intents":["信頼","静けさ"],"works":["複雑な情報を速く読ませたい","組織に理性と透明感を与えたい"],"recipe":{"type":"ニュートラルなサンセリフ。サイズ差は大胆に","layout":"12列グリッド、左揃え、非対称","material":"白場と客観写真。装飾はほぼ置かない"},"avoid":"整いすぎると無個性になる。ひとつだけ強いスケール差を残す。","colors":["#f1efe8","#ed3b22","#121210"],"motif":"grid","pair":["experimental-type","luxury-minimal"],"study":["Josef Müller-Brockmann","Armin Hofmann"],"kind":"スタイル","collection":"btrax 50","source":{"title":"btrax — 50の主要デザインスタイル","url":"https://blog.btrax.com/jp/50-design-styles/"},"reference":{"status":"verified","imageUrl":"https://blog.btrax.com/jp/wp-content/uploads/sites/3/2026/04/swiss-graphic-design-styles.png","pageUrl":"https://blog.btrax.com/jp/50-design-styles/","credit":"btrax記事掲載ムードボード"},"addedAt":"2026-08-16","en":{"essence":"Puts order front and center and makes the information itself the protagonist.","cues":["Strict grid","Sans-serif type","Asymmetry","Objective photography"],"works":["Making complex information fast to read","Giving an organization rationality and transparency"],"recipe":{"type":"Neutral sans-serif; be bold with size contrast","layout":"12-column grid, left-aligned, asymmetric","material":"White space and objective photographs; almost no ornament"},"avoid":"Too much tidiness turns anonymous. Keep one strong jump in scale."}}