Minimalism vs Swiss
ミニマリズム / スイス・スタイル
Both leave large white space and set everything in plain sans serif, so each arrives as a quiet page with nothing added.
How to tell them apart. Count what is on the page. Swiss ranges many items flush left on a visible column grid, while Minimalism removes until one element floats alone in the white.
Minimalism
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Removes elements to maximize the meaning and tension of what remains.
Swiss
Puts order front and center and makes the information itself the protagonist.
| Minimalism | Swiss | |
|---|---|---|
| Era | 1960s– | 1950s– |
| Family | Functionalism | Functionalism |
| Kind | Style | Style |
| Cues | Vast white space / Few elements / Quiet color / Precise spacing | Strict grid / Sans-serif type / Asymmetry / Objective photography |
| Best used for | Focusing attention on a single value · Letting quality speak quietly | Making complex information fast to read · Giving an organization rationality and transparency |
| Type | A light sans-serif or a well-cut serif | Neutral sans-serif; be bold with size contrast |
| Composition | One message, one focal point, wide margins | 12-column grid, left-aligned, asymmetric |
| Material | Nearly achromatic; texture in exactly one place | White space and objective photographs; almost no ornament |
| Caution | Missing information is not minimal. Decide priorities before you cut. | Too much tidiness turns anonymous. Keep one strong jump in scale. |