Supergraphics
スーパーグラフィックス / 1966–1970s / Style / Signage and Display
Environmental graphics at a scale that overruns the wall, bending geometry and letters around architecture to alter spatial perception itself. Solomon fused Swiss typography with Californian boldness at Sea Ranch.
At a glance
Visual cues
- Shapes crossing the architecture
- Letters turning corners
- Large fields of primary color
- Perception manipulated
Best used for
- Changing the character and orientation of a large plain space cheaply
- Making circulation across several floors read as one continuous move
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Dictionary entry
- Type
- Size letters from the architecture and let them fill the floor height
- Composition
- Wrap shapes from wall onto floor and ceiling, continuing through corners
- Material
- Large fields of primary paint that override differences in substrate
- Caution
- When the shapes fail to reckon with doors and services, the continuity of the surface breaks and the work drops to paint applied at scale.
- Further study
- Barbara Stauffacher Solomon / The Sea Ranch / the lineage into environmental graphic design
Related entries
- Swiss (スイス・スタイル)Editorially linked for a useful contrast.Compare Supergraphics and Swiss
- Googie (グーギー建築)Shared effects: Exhilaration / Play.Compare Supergraphics and Googie
More from Signage and Display
Continue through styles in the same Signage and Display family, prioritised by shared effects.
- Neon Signage (ネオンサイン)Shared effects: Exhilaration / Play.
- South Asian Truck Art (南アジアのトラックアート)Shared effects: Exhilaration / Play.
- Fileteado Porteño (フィレテアード・ポルテーニョ)Shared effects: Exhilaration / Play.
Browse all Signage and Display entries
Cite this entry
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- Link
- https://indexstyle.org/styles/supergraphics
- Markdown
- [Supergraphics — IndexStyle](https://indexstyle.org/styles/supergraphics)
- HTML
- <a href="https://indexstyle.org/styles/supergraphics">Supergraphics — IndexStyle</a>