Supergraphics
スーパーグラフィックス / 1966–1970s / Style / Signage and Display
Environmental graphics at a scale that overruns the wall, bending geometry and letters around architecture to alter spatial perception itself. Solomon fused Swiss typography with Californian boldness at Sea Ranch.
Shapes crossing the architecture / Letters turning corners / Large fields of primary color / Perception manipulated
Dictionary entry
- Best used for
- Comparing primary sources and canonical works · Extracting principles that transfer to other media
- Type
- Observe the letters, signs and scale of reference works
- Composition
- Extract the one structure that governs gaze and information
- Material
- Verify the materials and behaviors specific to era, region and process
- Caution
- Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
- Further study
- Barbara Stauffacher Solomon / The Sea Ranch / the lineage into environmental graphic design