Googie

グーギー建築 / late-1940s–1960s / Style / American Commercial Architecture

Theatricalizes roadside commerce with exaggerated roofs, neon, glass and space-age shapes readable in an instant from a car.

Upswept roofs / Giant neon / Boomerang shapes / Full glazing

Googie — LAXテーマ・ビルディング 1961Googie — Pann'sレストランのサイン（CC BY-SA 3.0）Googie — LAX空撮 1966（CC BY 4.0）
LAXテーマ・ビルディング 1961 ／ Pann'sレストランのサイン（CC BY-SA 3.0） ／ LAX空撮 1966（CC BY 4.0）

Dictionary entry

Best used for
Comparing primary sources and canonical works · Extracting principles that transfer to other media
Type
Observe the letters, signs and scale of reference works
Composition
Extract the one structure that governs space and gaze
Material
Verify materials specific to region, period and process
Caution
Not a pile of space symbols. Read it as commercial architecture exaggerated for car culture and visibility.
Further study
Armet & Davis / John Lautner / coffee shop modern

Related entries

Source: Los Angeles Conservancy — Armet & Davis

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