Signage and Display
サインとディスプレイ
Dictionary entry
- Neon Signage 1912–1990s / revival / Style
The commercial sign style of bent glass tubes glowing as letters and pictures. Hong Kong's street-spanning character signs and Las Vegas's escalating light wars built each city's nighttime visual language.
- Ghost Signs 1880s–1950s / rediscovery / Style
Hand-painted brick-wall advertisements faded by weather. The lettering of the craftsmen called wall dogs, through peeling and fading, is being rediscovered as a stratum of urban memory.
- Supergraphics 1966–1970s / Style
Environmental graphics at a scale that overruns the wall, bending geometry and letters around architecture to alter spatial perception itself. Solomon fused Swiss typography with Californian boldness at Sea Ranch.
- South Asian Truck Art 1940s– / Style
The decorated trucks of Pakistan and India: floral phool patti, portraits of heroes and saints, mirrors and chains in relief — turning working vehicles into rolling palaces of pride.
- Fileteado Porteño 1900s– / Technique
Buenos Aires's decorative linework, born on carts and shop signs: swirling acanthus, ribbons, flowers and heavily shaded letters as one system — an urban brush craft inscribed by UNESCO.
- African Barbershop Sign 1950s– / Style
The hand-painted signboards of West African barbershops: numbered haircut samples in a grid, flat repeated faces sitting between product catalogue and portraiture.