{"id":"modernism","no":6,"name":"Modernism","ja":"モダニズム","era":"1920s–1970s","family":"機能主義","essence":"装飾を理由のある形へ置き換え、普遍性を目指す。","cues":["単純化","明確な階層","機能優先","普遍的な形"],"intents":["信頼","静けさ"],"works":["長く使えるブランド基盤をつくる","内容を邪魔しない器が必要"],"recipe":{"type":"癖の少ないサンセリフ","layout":"論理的な階層と十分な余白","material":"白・黒を中心にアクセント1色"},"avoid":"無難さと普遍性は別物。比率や間隔に明確な意図を持つ。","colors":["#f5f3ec","#315a8f","#1a1a18"],"motif":"minimal","pair":["mid-century","experimental-type"],"study":["Paul Rand","Massimo Vignelli"],"kind":"スタイル","collection":"btrax 50","source":{"title":"btrax — 50の主要デザインスタイル","url":"https://blog.btrax.com/jp/50-design-styles/"},"reference":{"status":"verified","imageUrl":"https://blog.btrax.com/jp/wp-content/uploads/sites/3/2026/04/modernism-graphic-design-styles.png","pageUrl":"https://blog.btrax.com/jp/50-design-styles/","credit":"btrax記事掲載ムードボード"},"addedAt":"2026-08-16","en":{"essence":"Replaces ornament with reasoned form and aims at universality.","cues":["Simplification","Clear hierarchy","Function first","Universal forms"],"works":["Building a brand foundation that lasts","A vessel that never gets in the content's way"],"recipe":{"type":"A sans-serif with few quirks","layout":"Logical hierarchy and generous white space","material":"Black and white with a single accent color"},"avoid":"Blandness is not universality. Hold clear intent in every ratio and interval."}}