Modernism vs Post-Modernism
モダニズム / ポスト・モダニズム
Modernism comes from Functionalism and Post-Modernism from Avant-garde. Both are read here as style. They are reached for with different intent, which is the fastest way to tell them apart.
Modernism
Replaces ornament with reasoned form and aims at universality.
Post-Modernism
Doubts the single right answer and mixes quotation, irony and ornament as play.
| Modernism | Post-Modernism | |
|---|---|---|
| Era | 1920s–1970s | 1970s–1990s |
| Family | Functionalism | Avant-garde |
| Kind | Style | Style |
| Cues | Simplification / Clear hierarchy / Function first / Universal forms | Mixed styles / Irony / Ornament reclaimed / Unexpected color |
| Best used for | Building a brand foundation that lasts · A vessel that never gets in the content's way | Planting intelligent humor · Escaping homogeneous category codes |
| Type | A sans-serif with few quirks | Mix two or three faces from different eras |
| Composition | Logical hierarchy and generous white space | Show the grid, then deviate from part of it |
| Material | Black and white with a single accent color | Quoted images, patterns, vivid color; meaningful collisions |
| Caution | Blandness is not universality. Hold clear intent in every ratio and interval. | Random is not plural. Mix only what you can justify aloud. |