Modern American Book Jacket
アメリカ近代ブックジャケット / 1940s–1950s / Style / Publishing and Editing
The jacket style Lustig built at New Directions: suggestion by sign and abstraction instead of illustration, turning literary covers into small modern artworks and raising postwar American book design.
Abstract suggestion of content / Compositions of sign and shape / Hand lettering with type / Series coherence
Dictionary entry
- Best used for
- Comparing primary sources and canonical works · Extracting principles that transfer to other media
- Type
- Observe the letters, signs and scale of reference works
- Composition
- Extract the one structure that governs gaze and information
- Material
- Verify the materials and behaviors specific to era, region and process
- Caution
- Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
- Further study
- Alvin Lustig / the New Directions series / Paul Rand's jackets