Mexico 68 Identity
メキシコ68 / 1966–1968 / Style / Public Design
The Olympic identity Wyman built for Mexico City: concentric lines radiating from the logotype into venues, uniforms and stamps, fusing Op art with folk art and wrapping a whole city in pulsing imagery.
At a glance
Visual cues
- Radiating concentric lines
- Op-art vibration
- Fusion with folk art
- City-scale deployment
Best used for
- Identity for a games or arts festival carried from venues down to tickets
- Connecting local folk pattern to a contemporary system rather than quoting it
Use this style
Take the compact brief into a project or hand the structured version to an AI tool.
Detailed guidance and sourcesProduction rules, reference works, comparisons, research and citation formats
Dictionary entry
- Type
- Concentric lines from the mark reused as the skeleton of a custom alphabet
- Composition
- Waves of line carried surface to surface, crossing the boundaries between elements
- Material
- A few high-chroma colors including fluorescents, repeated at large outdoor scale
- Caution
- Pasting concentric lines on as decoration produces no vibration and leaves a scatter of unrelated patterns across the pieces.
- Further study
- Lance Wyman / the connection to Huichol art / design and politics in 1968
Related entries
- Op Art (オプ・アート)Shared effects: Exhilaration / Technique.Compare Mexico 68 Identity and Op Art
- Pictogram System (案内用ピクトグラム)Shared effects: Technique.Compare Mexico 68 Identity and Pictogram System
More from Public Design
Continue through styles in the same Public Design family, prioritised by shared effects.
- WPA Poster (WPAポスター)Shared effects: Exhilaration.
- Festival of Britain Style (フェスティバル様式)Shared effects: Exhilaration.
- Banknote Guilloche (紙幣のギヨシェ)Shared effects: Technique.
Browse all Public Design entries
Cite this entry
The dictionary is meant to be linked to. Take whichever form fits where you are writing.
- Link
- https://indexstyle.org/styles/mexico-68
- Markdown
- [Mexico 68 Identity — IndexStyle](https://indexstyle.org/styles/mexico-68)
- HTML
- <a href="https://indexstyle.org/styles/mexico-68">Mexico 68 Identity — IndexStyle</a>