WPA Poster
WPAポスター / 1935–1943 / Style / Public Design
Carries a public purpose broadly and forcefully through simple imagery and few printed colors.
At a glance
Visual cues
- Simplified landscapes
- Bold sans-serifs
- Screenprint color
- A clear call to action
Best used for
- Inviting participation in community, culture and public services
- One-glance positive action for many people
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Dictionary entry
- Type
- Heavy geometric sans in short imperatives
- Composition
- One symbolic place or figure, large; information confined to top and bottom
- Material
- Three to five flat colors, the paper's own tone, simple shading
- Caution
- Don't borrow only the nostalgia. Be clear about who is being asked to do what, publicly.
- Further study
- Federal Art Project / Works Progress Administration poster collection
Related entries
- Constructivism (構成主義)Shared effects: Exhilaration.Compare WPA Poster and Constructivism
- Flat Design / Vector Minimalism (フラットデザイン / ベクターミニマリズム)Shared effects: Trust / Intimacy.Compare WPA Poster and Flat Design / Vector Minimalism
More from Public Design
Continue through styles in the same Public Design family, prioritised by shared effects.
- Festival of Britain Style (フェスティバル様式)Shared effects: Exhilaration / Intimacy.
- U.S. Web Design System (米国Webデザインシステム)Shared effects: Trust / Intimacy.
- NHS Design System (NHSデザインシステム)Shared effects: Trust / Intimacy.
Browse all Public Design entries
Cite this entry
The dictionary is meant to be linked to. Take whichever form fits where you are writing.
- Link
- https://indexstyle.org/styles/wpa-poster
- Markdown
- [WPA Poster — IndexStyle](https://indexstyle.org/styles/wpa-poster)
- HTML
- <a href="https://indexstyle.org/styles/wpa-poster">WPA Poster — IndexStyle</a>