WPA Poster
WPAポスター / 1935–1943 / Style / Public Design
Carries a public purpose broadly and forcefully through simple imagery and few printed colors.
Simplified landscapes / Bold sans-serifs / Screenprint color / A clear call to action
Dictionary entry
- Best used for
- Inviting participation in community, culture and public services · One-glance positive action for many people
- Type
- Heavy geometric sans in short imperatives
- Composition
- One symbolic place or figure, large; information confined to top and bottom
- Material
- Three to five flat colors, the paper's own tone, simple shading
- Caution
- Don't borrow only the nostalgia. Be clear about who is being asked to do what, publicly.
- Further study
- Federal Art Project / Works Progress Administration poster collection