{"id":"mexico-68","no":332,"name":"Mexico 68 Identity","ja":"メキシコ68","era":"1966–1968","family":"公共デザイン","kind":"スタイル","collection":"Dictionary expansion 16","addedAt":"2026-08-18","source":{"title":"Lance Wyman — official site","url":"https://lancewyman.com/"},"reference":{"status":"verified","pageUrl":"https://lancewyman.com/","credit":"Lance Wyman — official site","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/1968%20Mexico%20emblem.svg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:1968%20Mexico%20emblem.svg","credit":"メキシコ68エンブレム"}]},"essence":"ワイマンらがオリンピックのために設計した、同心線がロゴから会場・ユニフォーム・切手まで波及するアイデンティティ。オプアートと民俗芸術を融合し、都市全体を脈打つ図像で包んだ。","cues":["同心線の波及","オプアート的振動","民俗芸術との融合","都市規模の展開"],"intents":["高揚","遊び","技術"],"works":["一次資料と代表作から成立条件を比較する","別媒体へ応用できる構成原理を取り出す"],"recipe":{"type":"参照作品の文字・記号・スケールを観察する","layout":"視線と情報を支配する構造を一つ抽出する","material":"時代・地域・制作工程に固有の素材と挙動を確認する"},"avoid":"表面的な記号へ還元せず、時代・地域・技術・制作主体の文脈を確認する。","colors":["#e9e6dd","#67635d","#171615"],"motif":"graphic","pair":["op-art","pictogram-system"],"study":["ランス・ワイマン","ウイチョル民芸との接続","1968年の政治とデザインの緊張"],"en":{"essence":"The Olympic identity Wyman built for Mexico City: concentric lines radiating from the logotype into venues, uniforms and stamps, fusing Op art with folk art and wrapping a whole city in pulsing imagery.","cues":["Radiating concentric lines","Op-art vibration","Fusion with folk art","City-scale deployment"],"works":["Comparing primary sources and canonical works","Extracting principles that transfer to other media"],"recipe":{"type":"Observe the letters, signs and scale of reference works","layout":"Extract the one structure that governs gaze and information","material":"Verify the materials and behaviors specific to era, region and process"},"avoid":"Don't reduce it to surface signs. Verify the context of era, region, technology and makers.","study":["Lance Wyman","the connection to Huichol art","design and politics in 1968"]}}