{"id":"mexico-68","no":300,"name":"Mexico 68 Identity","ja":"メキシコ68","era":"1966–1968","family":"公共デザイン","kind":"スタイル","collection":"Dictionary expansion 16","addedAt":"2026-08-18","source":{"title":"Lance Wyman — official site","url":"https://lancewyman.com/"},"reference":{"status":"verified","pageUrl":"https://lancewyman.com/","credit":"Lance Wyman — official site","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/1968%20Mexico%20emblem.svg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:1968%20Mexico%20emblem.svg","credit":"メキシコ68エンブレム — Wikimedia Commons / Public domain"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Iconography%20of%20the%201968%20Olympics.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Iconography%20of%20the%201968%20Olympics.jpg","credit":"メキシコ1968のピクトグラム体系 — Wikimedia Commons / CC BY 2.0"}]},"essence":"ワイマンらがオリンピックのために設計した、同心線がロゴから会場・ユニフォーム・切手まで波及するアイデンティティ。オプアートと民俗芸術を融合し、都市全体を脈打つ図像で包んだ。","cues":["同心線の波及","オプアート的振動","民俗芸術との融合","都市規模の展開"],"intents":["高揚","遊び","技術"],"works":["大会や芸術祭の識別を、会場から切符まで一貫して展開するとき","地域の民芸文様を、引用でなく現代的な体系に接続して使うとき"],"recipe":{"type":"ロゴの同心線をそのまま文字の骨格に流用し、書体を作る","layout":"線の波を面から面へ連続させ、要素の境目を跨がせる","material":"蛍光を含む高彩度の少数色を、屋外の大面積で反復させる"},"avoid":"同心線を装飾として面に貼るだけでは振動が生まれず、印刷物ごとにばらけた模様の集まりになる。","colors":["#f6f4ef","#e8214b","#101010"],"motif":"graphic","pair":["op-art","pictogram-system"],"study":["ランス・ワイマン","ウイチョル民芸との接続","1968年の政治とデザインの緊張"],"en":{"essence":"The Olympic identity Wyman built for Mexico City: concentric lines radiating from the logotype into venues, uniforms and stamps, fusing Op art with folk art and wrapping a whole city in pulsing imagery.","cues":["Radiating concentric lines","Op-art vibration","Fusion with folk art","City-scale deployment"],"works":["Identity for a games or arts festival carried from venues down to tickets","Connecting local folk pattern to a contemporary system rather than quoting it"],"recipe":{"type":"Concentric lines from the mark reused as the skeleton of a custom alphabet","layout":"Waves of line carried surface to surface, crossing the boundaries between elements","material":"A few high-chroma colors including fluorescents, repeated at large outdoor scale"},"avoid":"Pasting concentric lines on as decoration produces no vibration and leaves a scatter of unrelated patterns across the pieces.","study":["Lance Wyman","the connection to Huichol art","design and politics in 1968"]},"links":{"page":"https://indexstyle.org/styles/mexico-68","json":"https://indexstyle.org/api/styles/mexico-68","designSpec":"https://indexstyle.org/styles/mexico-68/design.md","imagePrompt":"https://indexstyle.org/styles/mexico-68/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}