Mexico 68 Identity vs Op Art
メキシコ68 / オプ・アート
Mexico 68 Identity comes from Public Design and Op Art from Geometric Abstraction. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.
Mexico 68 Identity
The Olympic identity Wyman built for Mexico City: concentric lines radiating from the logotype into venues, uniforms and stamps, fusing Op art with folk art and wrapping a whole city in pulsing imagery.
Op Art
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Raises perceptual vibration and depth inside a still image through repeated line, form and value.
| Mexico 68 Identity | Op Art | |
|---|---|---|
| Era | 1966–1968 | 1960s– |
| Family | Public Design | Geometric Abstraction |
| Kind | Style | Style |
| Cues | Radiating concentric lines / Op-art vibration / Fusion with folk art / City-scale deployment | High contrast / Repeated lines / Optical illusion / Geometric distortion |
| Best used for | Identity for a games or arts festival carried from venues down to tickets · Connecting local folk pattern to a contemporary system rather than quoting it | Key visuals that stop the eye hard · Implying sound and motion in a still |
| Type | Concentric lines from the mark reused as the skeleton of a custom alphabet | Keep a neutral sans away from the illusion zone |
| Composition | Waves of line carried surface to surface, crossing the boundaries between elements | Deform one repetition rule gradually |
| Material | A few high-chroma colors including fluorescents, repeated at large outdoor scale | Black and white plus exactly one color |
| Caution | Pasting concentric lines on as decoration produces no vibration and leaves a scatter of unrelated patterns across the pieces. | Never let the vibration reach the reading zone. Lower area and contrast on long-viewed screens. |