Public Design

Design commissioned by states and municipalities for everyone at once, where a public requirement, whether a road sign standard or resistance to forgery, dictates the form.

Dictionary entry

  1. WPA Poster 1935–1943 / Style

    Carries a public purpose broadly and forcefully through simple imagery and few printed colors.

  2. Festival of Britain Style 1951–1950s / Style

    Postwar Britain's bright modernism spreading from the 1951 festival site: thin legs, molecular patterns and light script faces turning post-austerity optimism into a national visual language.

  3. Mexico 68 Identity 1966–1968 / Style

    The Olympic identity Wyman built for Mexico City: concentric lines radiating from the logotype into venues, uniforms and stamps, fusing Op art with folk art and wrapping a whole city in pulsing imagery.

  4. Banknote Guilloche 18th century– / Technique

    The banknote style in which lathe-cut guilloche curves and engraved portraits refuse forgery while making credit visible. America's 1896 Educational Series raised the banknote to allegorical masterpiece.

  5. U.S. Web Design System 2015– / Style

    A shared system for accessible, mobile-friendly and trustworthy U.S. federal web services, built from tested public-service patterns.

  6. NHS Design System 2016– / Style

    The NHS system makes urgent health information and services calm, direct and consistent through plain language, strong focus states and tested clinical patterns.

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