Dada

ダダ / 1916–1920s / Style / Avant-garde

Deliberately dislocates meaning and order, making authority itself the material of the joke.

Dada — Theo van Doesburg & Kurt Schwitters, Kleine Dada Soirée, 1922 — Wikimedia Commons / CC0
Theo van Doesburg & Kurt Schwitters, Kleine Dada Soirée, 1922 — Wikimedia Commons / CC0 · CC0
Dada — Duchamp, Fountain, photographed by Stieglitz, 1917 — Wikimedia Commons / Public domain
Duchamp, Fountain, photographed by Stieglitz, 1917 — Wikimedia Commons / Public domain
Dada — Picabia, 391 magazine, 1917 — Wikimedia Commons / Public domain
Picabia, 391 magazine, 1917 — Wikimedia Commons / Public domain

At a glance

Visual cues

  • Rotated type
  • Fragments of sound
  • Collisions of scale
  • Unbalanced margins

Best used for

  • Cultural events and statements that doubt common sense
  • Making voice, noise and collision come before meaning

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Dictionary entry

Type
Collide weights, directions and cases in one plane
Composition
Keep one reading path; rotate and sever the rest
Material
Letterpress black, red, off-white; bind the accidents with repetition
Caution
Not decorative messiness. Decide which authority or custom you are objecting to.
Further study
Hannah Höch / Kurt Schwitters / Tristan Tzara

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https://indexstyle.org/styles/dada
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