Estridentismo vs Italian Futurism
エストリデンティスモ / イタリア未来派
Both sit in Avant-garde, so the question is not what they belong to but how they behave. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.
Estridentismo
A Mexican avant-garde that shouted its praise of the post-revolutionary city, of radio waves and machines. Sharp woodcut lines, type running on the diagonal and imagery of cables and aerials erupted over a few years through magazines and handbills. The moment Latin American vanguardism found a speed of its own.
Italian Futurism
Converts speed, noise and shock into the size and trajectory of letters, setting the quiet page in motion.
| Estridentismo | Italian Futurism | |
|---|---|---|
| Era | 1921–1927 | 1909–1940s |
| Family | Avant-garde | Avant-garde |
| Kind | Style | Style |
| Cues | Sharp woodcut lines / Type set on the diagonal / Imagery of cables, aerials and machinery / The hard contrast of two-colour printing | Words-in-freedom / Radiating type / Onomatopoeia / Extreme jumps in scale |
| Best used for | Festivals or radio projects in a city that want the lift of waves and machines up front · Printing short run manifestos and handbills fast with nothing but woodcut and type | Converting sound and speed into still images · Controlled explosions for titles and announcements |
| Type | Heavy grotesque mixed with woodletter, the angle changing line by line | Treat differing weights, widths and angles as volume |
| Composition | Drive cables and pylons across one diagonal, set text blocks square against it, leave no margin | Fix one point of impact; radiate and accelerate the words |
| Material | Two inks, black and red, on coarse paper, the woodcut's white bite left in the line | Black and off-white with one warning color |
| Caution | Tilting a modern layout slightly is not it, and without the post revolutionary city as subject it copies Futurism. The angle works only when the letters are cut and the register is rough. | Never split the movement's innovation from its embrace of war and Fascism; handle it critically. |