Antropofagia

アントロポファジア / 1928–1930s / Aesthetic / Brazilian Avant-garde

‘식인’을 은유 삼아 유럽 문화를 거부하는 대신 먹어서 자기 피로 만들라고 설파한 브라질의 강령. 혼종을 약점이 아니라 방법으로 긍정하는 태도는 이후 브라질의 디자인과 음악, 건축의 밑바닥에 계속 흐르고 있다.

외래 양식의 의도적인 소화 / 토착 도상과의 혼종 / 거대해진 신체의 모티프 / 원색과 열대의 색역

사전 항목

적합한 용도: Brand work for cultures that import heavily and want to own what they import rather than apologise for it · Cross-cultural campaigns in which the visible seam between a foreign form and a local one is the idea, not a defect
타이포그래피: A European display face redrawn until its proportions no longer belong to it.
구성: One swollen, over-scaled figure dominating the field, with the borrowed reference still legible underneath it.
재료: Saturated primaries and tropical greens laid flat, with no atmospheric softening between them.
주의: Treating it as a licence to sample freely: the point is digestion, and a collage that leaves its sources intact is quotation rather than appetite.
더 읽을거리: Oswald de Andrade's manifesto of 1928 / Its relation to Tarsila do Amaral's painting / Its inheritance by Tropicália