Antropofagia
アントロポファジア / 1928–1930s / Aesthetic / Brazilian Avant-garde
Programme brésilien qui, prenant l'anthropophagie pour métaphore, prêchait non de refuser la culture européenne mais de la dévorer pour en faire son propre sang. Cette affirmation du métissage comme méthode, et non comme faiblesse, continue de courir sous le design, la musique et l'architecture du Brésil.
Digestion délibérée des styles importés / Métissage avec l'imagerie autochtone / Motifs de corps démesurés / Couleurs primaires et gamme tropicale
Entrée du dictionnaire
- Usages idéaux
- Brand work for cultures that import heavily and want to own what they import rather than apologise for it · Cross-cultural campaigns in which the visible seam between a foreign form and a local one is the idea, not a defect
- Typographie
- A European display face redrawn until its proportions no longer belong to it.
- Composition
- One swollen, over-scaled figure dominating the field, with the borrowed reference still legible underneath it.
- Matière
- Saturated primaries and tropical greens laid flat, with no atmospheric softening between them.
- Précaution
- Treating it as a licence to sample freely: the point is digestion, and a collage that leaves its sources intact is quotation rather than appetite.
- Pour approfondir
- Oswald de Andrade's manifesto of 1928 / Its relation to Tarsila do Amaral's painting / Its inheritance by Tropicália