Antropofagia
アントロポファジア / 1928–1930s / Aesthetic / Brazilian Avant-garde
Programa brasileño que, con la antropofagia como metáfora, no predicaba rechazar la cultura europea sino devorarla y convertirla en sangre propia. Esa afirmación del mestizaje como método, y no como debilidad, sigue corriendo bajo el diseño, la música y la arquitectura brasileños posteriores.
Digestión deliberada de los estilos importados / Mestizaje con la iconografía autóctona / Motivos de cuerpos desmesurados / Colores primarios y gama tropical
Entrada del diccionario
- Usos idóneos
- Brand work for cultures that import heavily and want to own what they import rather than apologise for it · Cross-cultural campaigns in which the visible seam between a foreign form and a local one is the idea, not a defect
- Tipografía
- A European display face redrawn until its proportions no longer belong to it.
- Composición
- One swollen, over-scaled figure dominating the field, with the borrowed reference still legible underneath it.
- Material
- Saturated primaries and tropical greens laid flat, with no atmospheric softening between them.
- Precaución
- Treating it as a licence to sample freely: the point is digestion, and a collage that leaves its sources intact is quotation rather than appetite.
- Para profundizar
- Oswald de Andrade's manifesto of 1928 / Its relation to Tarsila do Amaral's painting / Its inheritance by Tropicália