Fashion styles: 15 movements, subcultures and ways of dressing

A sourced guide to fifteen fashion styles, from the Flapper and New Look to streetwear, deconstruction, Gorpcore, Afrofuturist fashion and Cybergoth.

What qualifies

A fashion entry belongs here when clothing, styling and social meaning form a recognisable system with a documented lineage. A single item, colour or short-lived microtrend is not enough on its own. the five-entry standard

What this guide leaves out

The guide groups entries by the design decision they help with, not by claiming that every wearer shares one identity. Cultural and subcultural names should be used with their history and community intact.

Silhouette as a break with the previous era

These styles changed the outline of the body and, with it, the social image of modern dress.

  1. 157

    Flapper

    フラッパー / 1920s

    The 1920s woman who made the body's liberation visible in a straight silhouette, a short hem and bobbed hair, wearing the same period spirit that Art Deco gave to geometry.

    Visual cues: Straight shift dresses / Bobbed hair / Dropped waists / Beads and fringe

    Open dictionary entry

  2. 160

    New Look

    ニュールック / 1947–1950s

    Cinched waists and long skirts of lavish fabric turned away from wartime utility clothing and brought the curve back, opening the golden age of postwar couture.

    Visual cues: Hourglass silhouettes / Abundant fabric / Rounded shoulders / Formality restored

    Open dictionary entry

  3. 162

    Mod

    モッズ / late 1950s–1960s

    Slim Italian suits, scooters and modern jazz made a rebellion carried out through refinement, and completed the marriage of consumerism and youth culture.

    Visual cues: Slim three-button suits / Military parkas / Scooters and mirrors / The target roundel

    Open dictionary entry

  4. 164

    Ivy Style

    アイビー・スタイル / 1950s–

    The practical menswear system of America's East Coast universities, whose button-downs and blazers taught a broken-in correctness that reached the world through Japan and became the standard of trad.

    Visual cues: Button-down shirts / 3/2-roll blazers / Loafers / Deliberately relaxed wear

    Open dictionary entry

Music, street and subculture

Here clothing works as membership, refusal and communication. The music, place and community are part of the visual language.

  1. 165

    Hip-Hop Fashion

    ヒップホップ・ファッション / 1970s–

    Bronx youth culture turned sportswear and gold into a language of self-expression, and in fifty years it travelled from the street to the center of luxury.

    Visual cues: Sneakers and tracksuits / Gold chains / Oversize / Logos flaunted and remade

    Open dictionary entry

  2. 166

    Goth Fashion

    ゴス・ファッション / late 1970s–

    The aesthetics of black dress born from post-punk music, borrowing Victorian mourning and horror-film signs to make darkness a communal style.

    Visual cues: Black head to toe / Victorian borrowings / Pale skin, dark eyes / Silver jewelry

    Open dictionary entry

  3. 167

    Lolita Fashion

    ロリータ・ファッション / 1980s–

    A Japanese street style referencing Rococo and girls' culture, building a community that constructs cuteness for oneself, not for the gaze of others.

    Visual cues: Bell-shaped skirts / Frills and lace / Headdresses / Strict coordination rules

    Open dictionary entry

  4. 168

    Gyaru

    ギャル / 1990s–

    Tans, bleached hair and heavy makeup inverted everything school called correct. Born in Shibuya, it was a communal fashion that magazines and the street updated together.

    Visual cues: Tanned skin / Bright hair / Emphatic eye makeup / Shibuya 109 shop culture

    Open dictionary entry

  5. 171

    Streetwear

    ストリートウェア / 1980s

    Puts a large printed image or logo at the center, and shows the body as a broad face of heavy cloth rather than a silhouette.

    Visual cues: A logo printed large on chest or back / Heavy hooded and crew sweats / Loose, straight cut / Sneakers at the feet

    Open dictionary entry

  6. 608

    Cybergoth

    サイバーゴス / late 1990s–2000s

    Cybergoth starts with the black of goth and industrial dress, then adds rave neon, reflective surfaces, synthetic plastics, goggles and tubular hair pieces, completing its silhouette under ultraviolet and strobe light.

    Visual cues: One neon color driven hard against black clothing / Long Cyberlox built from synthetic hair, foam and tubing / Goggles or respirator-like pieces at the head / Industrial surfaces in reflective tape, PVC, mesh and platform boots

    Open dictionary entry

Contemporary positions, not just looks

These entries are best understood through the position they take: anonymity, exposed construction, theatrical excess, utility or an imagined future.

  1. 172

    Normcore

    ノームコア / 2013–

    The trend-forecasting group K-HOLE gave a name to stepping out of the race to differentiate and choosing a plainness that can connect with anyone. Naming it turned fashion discourse on its head.

    Visual cues: Plain, standard clothes / No logos / Deliberate ordinariness / Freedom from style

    Open dictionary entry

  2. 550

    Fashion Deconstruction

    ファッションの脱構築 / 1980s–

    Exposes seam allowance, lining, raw edge, pattern and asymmetric joining instead of hiding clothing as a seamless whole. It does not merely destroy; it dismantles conventions and builds a different body from their parts.

    Visual cues: Seam allowances and lining turned outward / Raw edges and deliberate fraying / Asymmetric joins and displaced balance / Patterns and interfacing treated as finished surfaces

    Open dictionary entry

  3. 551

    Camp Fashion

    キャンプ・ファッション / 19th century–

    A sensibility that loves artifice, exaggeration, theatricality, parody and excess, enjoying the line between good and bad taste. Its force is not loudness alone but seriousness enlarged until it turns into humor and critique.

    Visual cues: Silhouettes exaggerated beyond bodily scale / Artificial materials and excessive ornament / Quotation from historic dress and popular culture / Humor, parody and theatrical posing

    Open dictionary entry

  4. 579

    Gorpcore

    ゴープコア / 2017–

    Gorpcore deliberately restyles technical hiking and camping clothes as urban dress, exposing the function of waterproof shells, fleece, cargo and trail footwear while layering earth tones with safety color into an always-ready-for-the-mountain silhouette.

    Visual cues: Functional layering of waterproof shell, fleece and down / Exposed cargo pockets, sealed zips and drawcords / Safety orange or bright accents over forest and earth tones / Trail shoes, backpack and bucket hat

    Open dictionary entry

  5. 607

    Afrofuturist Fashion

    アフロフューチャリスト・ファッション / 1950s–

    Afrofuturist fashion reimagines Black history, agency and liberation through space, technology, myth, music and stage dress, answering who gets to inhabit the future with a visible body and persona.

    Visual cues: Futurist silhouettes built from spacewear, metal, light and geometry / Historically specific references to African diasporic symbols / Head, shoulder or full-body forms expanded beyond everyday scale / Color and adornment integrating music, screen story and persona

    Open dictionary entry

Continue with another guide

Web design styles / App UI styles

Search all 620 styles