Gyaru
ギャル / 1990s– / Style / Street Style
Tans, bleached hair and heavy makeup inverted everything school called correct. Born in Shibuya, it was a communal fashion that magazines and the street updated together.
At a glance
Visual cues
- Tanned skin
- Bright hair
- Emphatic eye makeup
- Shibuya 109 shop culture
Best used for
- Recreating teenage consumer culture with its heat intact, not lectured about
- Building a market where magazines and shop floors update each other
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Dictionary entry
- Type
- Handwritten headlines carrying the slang and abbreviations unaltered
- Composition
- Tile photographs edge to edge and set type over them
- Material
- Tanned skin, bleached hair, makeup built around the eyes
- Caution
- Lifting only the signs of defiance and making them tasteful removes the inversion at its core, leaving merely bright clothes.
- Further study
- The gyaru magazines egg and Popteen / kogyaru, ganguro, yamanba / gyaru circles and community
Related entries
- Y2K (ワイツーケー)Shared effects: Play.Compare Gyaru and Y2K
- Decora (デコラ)Same Street Style lineage.Compare Gyaru and Decora
More from Street Style
Continue through styles in the same Street Style family, prioritised by shared effects.
- Hip-Hop Fashion (ヒップホップ・ファッション)Shared effects: Exhilaration / Rebellion.
- La Sape (サプール)Shared effects: Rebellion / Exhilaration.
- Streetwear (ストリートウェア)Shared effects: Exhilaration / Rebellion.
Browse all Street Style entries
Cite this entry
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- Link
- https://indexstyle.org/styles/gyaru
- Markdown
- [Gyaru — IndexStyle](https://indexstyle.org/styles/gyaru)
- HTML
- <a href="https://indexstyle.org/styles/gyaru">Gyaru — IndexStyle</a>