Hip-Hop Fashion

ヒップホップ・ファッション / 1970s– / Style / Street Style

Bronx youth culture turned sportswear and gold into a language of self-expression, and in fifty years it travelled from the street to the center of luxury.

Hip-Hop Fashion — Run-D.M.C. 1984 (CC BY 4.0) · © Ian Dryden, Los Angeles Times
Run-D.M.C. 1984 (CC BY 4.0) · CC BY 4.0 · © Ian Dryden, Los Angeles Times
Hip-Hop Fashion — Run-D.M.C. and Beastie Boys 1987 — Wikimedia Commons / Public domain
Run-D.M.C. and Beastie Boys 1987 — Wikimedia Commons / Public domain
Hip-Hop Fashion — Run-D.M.C. (CC BY 3.0) · © Jeff Pinilla
Run-D.M.C. (CC BY 3.0) · CC BY 3.0 · © Jeff Pinilla

At a glance

Visual cues

  • Sneakers and tracksuits
  • Gold chains
  • Oversize
  • Logos flaunted and remade

Best used for

  • Music and sports projects that must show street authorship, not borrow it
  • Logo led products designed as the wearer's own assertion of self

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Dictionary entry

Type
Blow the logo up and let lettering carry the image
Composition
Cut larger than the body and drop the weight low
Material
Track fabric, gold, white sneakers kept deliberately box fresh
Caution
Borrowing the signs while erasing where they came from reads as theft, and the display loses the ground that made it mean anything.
Further study
The adidas and Run-D.M.C. deal, 1986 / Dapper Dan's logo remakes / the merger with luxury

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https://indexstyle.org/styles/hip-hop-fashion
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