Isotype
アイソタイプ / 1920s–1940s / Layout / Information Design
把数量转译为等大符号的重复，让比较在语言之前就已可读。
统一的象形符号 / 符号的重复 / 比较的轴 / 克制的用色
辞典词条
- 适用场景
- Statistics comparable without expertise；Basic guidance and education across languages
- 字体
- Short labels and clear figures; prose stays outside the chart
- 版面
- Fix the unit per symbol; show change by count, never by size
- 材料
- Few meaningful colors, equal line weights, aligned baselines
- 注意
- Never scale one big symbol to show a difference. Always show unit, base and source.
- 延伸阅读
- Otto Neurath / Gerd Arntz / Marie Neurath