{"id":"isotype","no":73,"name":"Isotype","ja":"アイソタイプ","era":"1920s–1940s","family":"情報デザイン","kind":"レイアウト","collection":"Archive expansion 02","source":{"title":"Gerd Arntz Web Archive — Gesellschaft und Wirtschaft","url":"https://gerdarntz.org/content/gerd-arntz.html"},"addedAt":"2026-08-17","reference":{"status":"verified","imageUrl":"https://gerdarntz.org/sites/gerdarntz.org/files/u2/Atlas2.gif","pageUrl":"https://gerdarntz.org/content/gerd-arntz.html","credit":"Otto Neurath & Gerd Arntz, Gesellschaft und Wirtschaft, 1930","gallery":[{"imageUrl":"https://gerdarntz.org/sites/gerdarntz.org/files/u2/Atlas2.gif","pageUrl":"https://gerdarntz.org/content/gerd-arntz.html","credit":"Otto Neurath & Gerd Arntz, Gesellschaft und Wirtschaft, 1930"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Basic%20by%20Isotype.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Basic%20by%20Isotype.jpg","credit":"『Basic by Isotype』図版"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Isotype-neurath.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Isotype-neurath.jpg","credit":"ノイラートのアイソタイプ（CC BY 2.0）"}]},"essence":"数を同じ大きさの記号の反復へ翻訳し、比較を言語より先に読ませる。","cues":["統一ピクトグラム","記号の反復","比較軸","限定色"],"intents":["信頼","技術","親密"],"works":["統計を専門知識なしで比較できる形にする","言語をまたぐ基礎的な案内や教育"],"recipe":{"type":"短いラベルと明確な数字。文章は図の外へ","layout":"一記号の単位を固定し、増減は面積でなく個数で示す","material":"意味を持つ限定色、同じ線幅、揃った基準線"},"avoid":"一つの大きな記号を拡大して数量差に見せない。単位、母数、出典を必ず示す。","colors":["#eee7d3","#b9362c","#2c4e72"],"motif":"pictogram","pair":["swiss","flat-design"],"study":["Otto Neurath","Gerd Arntz","Marie Neurath"],"en":{"essence":"Translates quantity into repeated same-size symbols, making comparison readable before language.","cues":["Unified pictograms","Repetition of signs","Axes of comparison","Restricted color"],"works":["Statistics comparable without expertise","Basic guidance and education across languages"],"recipe":{"type":"Short labels and clear figures; prose stays outside the chart","layout":"Fix the unit per symbol; show change by count, never by size","material":"Few meaningful colors, equal line weights, aligned baselines"},"avoid":"Never scale one big symbol to show a difference. Always show unit, base and source.","study":["Otto Neurath","Gerd Arntz","Marie Neurath"]}}